McDonald’s have opened a new restaurant that doesn’t sell burgers or chips… and people are freaking out about it
They have swapped Big Macs for croissants and macaroons in the new McCafé in Paris
IT looks like McDonald’s is having a re-brand.
First came the fancy salad bars, and now a restaurant which doesn’t sell ANY burgers or chips has opened in Paris – and people don’t know quite what to make of it.
The new McCafé - in Rue Rambuteau, in the city centre - sells coffee, soup, club sandwiches, bagels, cakes, tiramisu and even macaroons. How very continental.
And there is not a Big Mac or packet of chicken nuggets in sight.
In fact, the café's customers are more likely to be ordering a cappuccino and croissant for breakfast than a greasy Egg McMuffin and hash browns.
So it’s perhaps NOT the best place to nurse your Saturday hangover.
Response to the idea has been mixed. Posting on Facebook, Laura Huff reacted in shock, asking: "No burgers or fries at this new concept McDonalds. What?"
McDonald's has been feeding hungry customers since 1955, and the chain sold 100 million burgers in America alone in its first three years.
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It's now increasingly rare to travel to somewhere that doesn't have a tell-tale yellow M glowing in the distance - thanks to the chain's global popularity.
But as Brits and Americans alike become increasingly health-conscious, the chain has seen a shift away from its signature fast food.
The Paris shop lauched on August 29 - and is open daily from 7.30 to 10pm, serving hot drinks containing coffee beans that are freshly ground to order.
It's a move away from restaurantation rapide, or fast food to you and me, and it's not the first time Maccys have tried something similar.
They also opened a 'healthy' store called The Corner in Australia, selling wraps and paninis, which didn't do as well as hoped.
MacDo, as the French call it, is a popular brand across the Channel.
Ronald and the gang already have 1,300 franchised stores, making some wonder what prompted the move.
But don’t panic, your local restaurant is unlikely to be transformed from French fries to Parisian café chic anytime soon.