Companies are cashing in on the Brad Pitt and Angelina Jolie split
While heartbroken fans of the famous pair are still grieving over the breakup, it didn’t take long for marketing masterminds to put a business spin on the split
THE news of Brad Pitt and Angelina Jolie’s divorce took the world by storm last week – but it seems some companies are using the high profile split to their advantage.
While heartbroken fans of the famous pair are still grieving over the breakup, it didn’t take long for marketing masterminds to put a business spin on the split.
According to Maria Vardy, managing director at marketing agency Jaywing, brands that are “brave enough” to embrace real time news into their marketing strategy can reap big rewards, however, she warned that businesses should be careful when it comes to delicate situations such as divorces b- especially when there are children are involved.
She told : “There’s a fine line in getting the approach and sentiment right, especially in the case of brand Brangelina.
“The end of their relationship is also the end of a lot of the emotional development associated with them as a couple and as a family.”
Here are five hilarious examples of post-Brangelina split marketing.
IKEA – “Breakups happen”
Leading the way in perfectly-timed marketing was Swedish favourite IKEA with these reassuring words.
The Singapore segment of the Swedish furniture giant published an ad captioned “Breakups happen” alongside a two-seater sofa in two halves and positioned back to back.
The brand described the sofa as offering “a personalised seating solution”, IKEA wrote, “perfect for any celebrity relationship”.
Norwegian airlines – “Brad is Single”
Bravo, Norwegian.
Free juice for anyone names Brad or Ange
If only we shared such prestigious names...
RELATED STORIES
Capi – “Jen got her sparkle back”
Even Jen gets a reference.
Viasat – “Mr. and Mrs. Smith”
A nostalgic reference from Viasat.