Companies are cashing in on the Brad Pitt and Angelina Jolie split

THE news of Brad Pitt and Angelina Jolie’s divorce took the world by storm last week – but it seems some companies are using the high profile split to their advantage.

While heartbroken fans of the famous pair are still grieving over the breakup, it didn’t take long for marketing masterminds to put a business spin on the split.

According to Maria Vardy, managing director at marketing agency Jaywing, brands that are “brave enough” to embrace real time news into their marketing strategy can reap big rewards, however, she warned that businesses should be careful when it comes to delicate situations such as divorces b- especially when there are children are involved.

She told : “There’s a fine line in getting the approach and sentiment right, especially in the case of brand Brangelina.