How some online toy shops are ripping you off with 70 per cent price hikes this Christmas… and what you can do to avoid it
CHRISTMAS toy prices can differ by over 70% in some big brand stores - we reveal where you can get this year's must-haves for less
THE price of Christmas toys at the four biggest online sellers can differ by more than 70 per cent.
Analysts calculated the total for a basket of eight best-sellers over the last five weeks at Amazon, Tesco, Argos and Toys R Us.
Amazon was the cheapest for the lot, while Toys R Us online was dearest — around 15 per cent more.
Finding Dory: My Dory Friend was £49.99 at Toys R Us — 74 per cent higher than Amazon’s £28.77. Tesco wanted £37.49 and Argos £38.49.
Analysts Profitero carried out the survey ahead of unveiling this year's Dream Toys - kids' must-haves as picked by experts.
Other notable price differences on this year's top toys include the Nerf Modulus Tri-Strike Blaster, £35.98 from Amazon, £44.99 at Argos, £50.14 at Tesco, and £39.66 at Toys R Us.
The Thomas & Friends TrackMaster Thomas’ Sky-High Bridge Jump Train will set you back £70.74 from Amazon, but costs almost £10 more from Argos, where it's priced at £80.32.
While the Furby Connect is more evenly priced in all stores, at £71.11 from Amazon, £73.31 from Argos, £71.31 from Tesco, and £71.65 from Toys R Us.
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The firm’s Andrew Pearl said: “We’re coming into the most important buying season for toys.
“Savvy shoppers increasingly research products online to choose the best deals — and this shows why it is so important to do so.”
