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NOW IT'S MALTESERGATE

Maltesers and Galaxy Counters sharing-sized bags get lighter as Mars shrinks packet sizes

"Shrinkflation" claims its latest victim as Mars reduces bags of sharing-sized Maltesers and Galaxy Counters

CHOCOLATE fans might notice that their bags of Maltesers and Galaxy Counters disappear a little bit more quickly after the makers reduced the size of some packets.

The Maltesers “pouch” sized bags, which are designed for sharing, have reduced from 135g to 121g, while the Galaxy Counters have shrunk from 126g to 112g.

 Bag of Maltesers
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The bags of Maltesers, which are designed for sharing, have gone down in sizeCredit: Alamy
Galaxy counters
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Bags of Galaxy Counters, which are made by Mars, have also reduced in sizeCredit: Alamy

Supermarket websites still list the items, which are manufactured by Mars, in the old weight but say they are unavailable in shops.

The new smaller bags have a price tag of £1.50. The previous size were both sold for £1.82 - although, they are currently on offer for £1 in some shops.

It comes a week after Toblerone faced furious backlash after changing the shape of its distinctive chocolate bars.

The product makers Mondelez International have increased the gap between the peaks to reduce the weight of 400g and 170g bars.

Fans of the chocolate bars slammed the firm, saying it was "stupid" and the "wrong decision".

Earlier this week, chocolate firms were slammed after an investigation by consumer group Which? revealed that smaller packets of chocolate can cost double the price of larger packs.

The practice, dubbed "shrinkflation" has been blamed on the changes in the value of the pound since the UK voted to leave the European Union earlier this year.

The value of sterling has fallen by up to 18 per cent against the dollar and the euro, putting pressure on manufacturers and retailers, as the cost of making and importing goods rises.

A Mars spokesperson said: "Like all chocolate manufacturers, we have seen the cost of raw materials rise and, while we try to absorb these pressures as much as possible, sometimes we have to make the difficult decision to reduce the size of some of our products so our consumers can continue to enjoy an affordable treat.
"Our focus is always on offering consumers our great tasting, high quality chocolate brands at the best value for money."


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