Coca Cola sparks OUTRAGE by making a subtle change to its traditional Christmas advert

COCA Cola has finally aired it's famous Christmas advert - but people aren't happy.

The jolly ad, which was shown during last night's episode of I'm A Celebrity, is usually the green light to start getting excited about the festive period.

But this year the soft drinks giant have made a subtle change, which sent many eagle eyed viewers into a frenzy.

Usually at the end, the animated Santa on the back of the truck winks at a sad-looking young lad before taking a glug of the bubbly pop.

But this year, for some reason, the magical moment has been cut.

Distraught viewers took to social media in their droves, asking why Santa's cheeky wink has disappeared.

One asked: "Why have you removed Santa's wink that's the BEST part" while another moaned: "It's not the same if Santa doesn't wink at the end #HolidaysAreComing".

One even blamed Britain's exit from the European Union for the missed moment, arguing: "No wink on Santa due to costs as a result of #brexit."

A number of disgruntled viewers also suggested it’s too early to be talking about Christmas, while others criticised the firm for commercialising the holiday.

Last month we explored the theory that Coca Cola invented Santa after it started featuring a jolly, chubby man in a red coat in its adverts in the 1920s.

If the airing of the Coca Cola ad has got you feeling all nostalgic, check out these five classic adverts from yesteryear.