Poll finds blockbuster Christmas adverts have NO impact on where shoppers spend their cash
BIG money Christmas adverts from the likes of John Lewis have NO impact on where shoppers spend their cash, according to a new survey.
The majority of thousands of shoppers surveyed by MoneySavingExpert said that the festive advertisements did not force them to rush out for the stores.
MoneySavingExpert asked if tear-jerker Christmas ads such as the bouncing John Lewis dog change where you shop?
It found some 61 per cent of males and 68 per cent of women aged 25 to 34 said that they never changed where they shop after watching the commercials.
Another 69 per cent of males and 72 per cent of women between the ages of 35 to 49 agreed that watching these adverts had NO effect on their shopping habits.
An overall total of 8,130 (71 per cent) replied that the advertisements had no impact on their shopping, when given six other options.
A total of 1,047 (nine per cent) agreed that the "ads mostly turn me off and I avoid the stores".
This could come as a slight blow for the major retailers which have spent millions on festive productions featuring incredible animations and famous names.
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John Lewis' commercial, which features wildlife animals and a family Boxer dog Buster playing a on a trampoline Christmas present for a young girl, cost £1 million to produce.
The John Lewis Christmas ad is widely considered the major advertising event of the year – and signals that the run up to the festive season has begun.
Shopping giant Waitrose's 90-second advert featured a plucky robin.
The animal travels across mountains and seas, and suffers a near-death experience, in a desperate attempt to get home for the festive period.
Sainsbury's has refused to reveal how much its Christmas musical advert featuring puppets and singing from British comedian James Corden.
It took 16 weeks to build, 420 hours to shoot, and eight weeks of post-production.
The star of the Aldi Christmas ad is Kevin the Carrot who makes a journey across a dinner table to meet Santa.
H&M have also gone all out with their festive advertising offering, which has been directed by Wes Anderson and stars the Hollywood actor Adrien Brody.
MoneySavingExpert.com’s deals editor Gary Caffell says: “It's good to know that consumers are not falling for the marketing hype of Christmas adverts and are not changing their shopping habits just because they think a particular dog, robin or even carrot is cute..
“People are clearly just seeing these multi-million pound adverts as a bit of festive entertainment which is great, as retailers will do whatever they can to get consumers to spend their hard-earned cash.
"As always, when there’s something in particular that you’re looking for, you should do your homework as prices between different retailers can fluctuate wildly.”
Watch the Christmas advertisements here
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