Asda joins Morrisons in supermarket price war by cutting dozens of household favourites to 50p
ASDA has slashed the price of dozens of branded "household cupboard fillers" to 50p
ASDA has cut the price of dozens of groceries, including tinned tomatoes, biscuits and soup, to just 50p.
It’s the latest supermarket to cut prices after Morrisons launched a price war yesterday by slashing the price of hundreds of 800 “everyday” items.
Asda's offers include Napolina tinned tomatoes down from 95p, Pot Noodle down from £1.09, Green Giant original sweet corn down from 65p and Weight Watchers from Heinz Chicken Soup down from 85p.
Other price cuts to 50p are Mugshot pasta and soup packs, selected Haribo sweet bags, Princes tuna flakes and Oreo biscuits.
The supermarket has also cut the cost of other cupboard fillers to £1, including Alpen cereal bars, selected Twinings tea and Heinz sweet chilli sauces.
A string of kitchen and bathroom essentials have also been cut in price, including Palmolive shower milk, Colgate toothpaste and Herbal essences shampoo and conditioner.
An Asda spokesperson said: “At Asda we keep our prices famously low year round.
“In January we’ve lowered the prices of household essentials so our customers can re-stock their cupboards with great value food, drink and household staples like baked beans and biscuits.”
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Tesco has also cut the price of a number of household essentials but the supermarket denied that it was part of a “mass reduction on prices”.
A spokesperson told The Sun online: “Over the last two years we have been reducing prices but there’s no mass announcement.
“The reductions are part of a normal promotional cycle. We have simplified our range and now focus on lower everyday pricing, as well as offering our Brand Guarantee”.
The supermarket’s price match scheme compares the price of branded products at Asda, Morrisons and Sainsbury’s and instantly refunds shoppers the difference if it's cheaper elsewhere - as long as they buy more than 10 items.
In November, Tesco promised to match 60 per cent of Aldi and Lidl products on price, as part of its long-term strategy.
Yesterday, Morrisons announced it has slashed the cost of 800 “everyday” household items - crunching down numbers by an average of 19 per cent for shoppers.
The price cut includes reducing the price of a 2.5kg bag of King Edward Potatoes from £2 to £1.67.
As well as chopping the cost of a pineapple to 92p, down from £1.
HOW TO GET THE BEST GROCERY PRICES
Compare prices using mySupermarket.com to see the cheapest supermarket based on the items in your basket.
It will also suggest items that you can “downshift” to own-brand items from branded names to save even more money.
For more expensive items, such as toilet roll and washing powder, you can find the cheapest price and decide whether to make a special trip to a shop for the lowest price.
Don’t forget to check for vouchers and discount codes – and save even more cash by using them to get money off your shopping.
When the Sun Online asked Sainsbury’s if they were planning to cut prices a spokesperson said: “We’re always focused on providing our customers with great value”.
The big four supermarkets – Tesco, Sainsbury’s, Morrisons and Asda – have been trying to win back customers in the face of competition from bargain shops Aldi and Lidl.
Before Christmas, Lidl and Aldi cut the price of Christmas dinner essentials, including carrots, parsnips and Brussels sprouts, to just 19p a bag.
Grocery prices in the UK rose slightly from November to December, according to data released by comparison website mySupermarket.com yesterday - but prices remained lower than the previous year, despite the impact of Brexit-related cost inflation.
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