Holly Willoughby set to DOUBLE her wealth to £21million by launching interior design business with Dragons’ Den’s Peter Jones
The This Morning presenter, 35, has set up Truly Group Ltd with Peter’s partner Tara Capp
SHE’S got a tidy £11million in the bank thanks to her presenting work, lucrative beauty contracts and lifestyle projects.
But Holly Willoughby is set to nearly double her fortune to £21million by launching an interior design business with Dragons’ Den mogul Peter Jones.
The This Morning presenter, 35, has set up Truly Group Ltd with Peter’s partner Tara Capp - and the pair plan to unveil their business ideas later this year.
Holly has been close friends with Peter and Tara for many years, and was spotted holidaying with the couple in August last year alongside her husband Dan Baldwin.
Brand expert Phil Pallen said the venture could make Holly the UK’s wealthiest female TV presenter and net her "£10million, if not more".
“She's one of the nation's best-loved TV presenters and has a name people instantly trust and recognise.
“It will also help that she has some great celebrity friends who she can get on board to promote her work.”
Holly’s showbiz career began when she was just 14, after being spotted by modelling scouts at Clothes Show Live in Birmingham.
She signed to Storm – the agency that represented Kate Moss – and appeared in a wealth of teen magazines, including Just Seventeen.
Holly made the move into television by appearing on S Club TV and Ministry of Mayhem, for which she won a BAFTA in 2006.
Holly currently earns £400,000 a year by presenting This Morning, but has also fronted prime-time shows such as Celebrity Juice, Dancing On Ice and The Xtra Factor.
She is reported to have netted £400,000 during her brief presenting stint on The Voice.
Away from television, Holly has written a series of children’s book with her sister Kelly, which have gone on to become UK best sellers.
Other lucrative deals include partnerships with Garnier, Oral-B, Very and BHS.
Nigella Lawson is currently the highest paid female TV star with a net worth of £18million.
Mary Berry has £16 million in the bank, Davina McCall a tidy £14million and Myleene Klass is said to have £11million.
Meanwhile, Holly and her This Morning co-host Phillip Schofield were left cringing as a blooper tape showed them in hysterics as they struggled to record a promo.
And the pair were left shaken earlier this week after a guest collapsed in the studio.