Celeb mums Kim Kardashian and Victoria Beckham are fuelling huge surge in ‘yummy mummy’ cosmetic surgery ops
The number of women aged 18 to 30 going under the knife - which used to dominate the market - has dropped, and the number of women aged 30 to 40 seeking cosmetic surgery has increased
THERE has been a surge in 'yummy mummy' cosmetic surgery operations in the UK and celebrity mums are to blame, experts claim.
One of London's leading aesthetic doctors says he is seeing four times as many patients now than he was five years ago.
And post-baby mums now make up half of the clients he treats.
Dr Navid Jallali says the vast majority of women are seeking tummy tucks and boob jobs following breast feeding.
The number of women aged 18 to 30 going under the knife - which used to dominate the market - has dropped, and the number of women aged 30 to 40 seeking cosmetic surgery has increased, according to Dr Jallali.
Dr Jallali is a consultant cosmetic and reconstructive surgeon who who has appeared on Channel 5's Botched Bodies and was a special adviser to BBC’s Holby City.
He said: "For many years, there was one age category that dominated the market when it came to cosmetic surgery, and that was women aged between 18 and 30.
"Typically, they’d be looking for breast augmentation or nose jobs, known as ’rhinoplasty’.
"But what I’ve seen is that cohort changing dramatically in the past few years.
"And it’s shifted down a decade in terms of the age group.
"I now predominantly see women in their 30s and early 40s. That age category has doubled in the last five years to now make up the bulk of the work I do.
"And the reasons for that shift are very simple - women are looking to regain the figures they had before they had children.
One of the most common operations we perform post pregnancy is abdominoplasty, or tummy tuck, where we remove excess skin and fat from the lower abdomen and then tighten the muscle and fascia of the abdominal wall.
Dr Navid Jallali - consultant cosmetic and reconstructive surgeon
"It’s the classic ‘yummy mummy’ trend, driven by glamorous celebrity mums like Victoria Beckham, Gwyneth Paltrow and Kim Kardashian, who’ve had children before immediately snapping back into shape.
"Becoming a mother is clearly a wonderful thing, and I’d urge all mums to enjoy their bodies and not rush into any surgery soon after giving birth.
"But if drooping breasts and a sagging tummy begins to create emotional anxieties, surgery can be an option."
Dr Jallali said former The Only Way Is Essex star Maria Fowler, 30, who gave birth to daughter Evie in September last year, is another celebrity mum who is driving the yummy mummy trend.
By the end of January this year, the reality TV celeb revealed she’d lost two and a half stone in just 12 weeks, returning to her pre-baby weight of 9st.
Dr Jallali says: "For the vast majority of women, such a radical body transformation post pregnancy is simply unrealistic through traditional methods.
"But in some instances, where the patient is suitable, such results can be accomplished through surgery. It’s extremely temping for a lot of women.
"And it’s not necessarily always about the aesthetic look, either.
I think people get this jaded sensation that everybody's losing it so quickly...We have nutritionists, we have dietitians, we have trainers, we have our own schedules, we have nannies
Chrissy Teigan - model
"One of the most common operations we perform post pregnancy is abdominoplasty, or tummy tuck, where we remove excess skin and fat from the lower abdomen and then tighten the muscle and fascia of the abdominal wall.
"It improves the aesthetics, but there’s also functional benefits, too, as having a stronger core helps with back pain as well as certain movements, like getting in and out of bed.
"When you’re constantly bending down and standing up while looking after a young child, that added mobility can be extremely helpful.
"Meanwhile breast augmentations - whether it’s combined with an uplift or not - can have a huge impact on a woman’s self-esteem if they’re left with a flatter chest from breast feeding."
Dr Jallali says the number of women seeking ‘yummy mummy’ operations has surged from around 20 per year to 80 a year in the last five years.
But the British Association of Aesthetic and Plastic Surgeons (BAAPS), who produce an annual report on surgery trends, recently revealed how there had been a 12.6 per cent rise in ‘invasive cosmetic procedures’ overall, with 51,000 Brits having gone under the knife in 2015.
Women account for 91 per cent of procedures undertaken and boob jobs are the most popular treatment, accounting for a fifth of aesthetic surgeries for women over all.
While tummy tucks and liposuction have both seen a sudden surge in popularity, with procedure numbers up eight per cent and 20 per cent respectively.
THE MOST POPULAR POST-PREGNANCY COSMETIC SURGERY PROCEDURES
A BAAPS spokesman said: "Surgeons say that with the new trend in A-list celebrities openly confessing to the odd nip or tuck, it’s possible that patients are feeling encouraged by their positive admissions and attractive results.
"These new attitudes could be one of the drivers for increased acceptance and de-stigmatising of aesthetic enhancement, seven out of 10 of the most popular procedures seeing a double-digit increase."
Alongside the rise of ‘yummy mummy’ surgery, Dr Jallali says attitudes towards boob jobs are also shifting substantially.
He revealed: "The oversized, artificial, glamour model look once associated with implants has all but vanished.
"What we’re seeing instead is women opting for much a much more natural enhancement where their breasts are in perfect proportion with the rest of their body."
American model Chrissy Teigan, 31, recently discussed her own battles to get into shape after she gave birth to daughter, Luna, in April last year, saying some mothers have unrealistic expectations because of society’s obsession with celebrity.
She said: "Anyone in the public eye, we have all the help we could ever need to be able to shed everything. So I think people get this jaded sensation that everybody's losing it so quickly, but we just happen to be the ones who are out there.
"We have nutritionists, we have dietitians, we have trainers, we have our own schedules, we have nannies. We have people who make it possible for us to get back into shape.
"But nobody should feel like that's normal, or like that's realistic."
And not everyone feels that surgery is the answer to insecurities about postpartum bodies.
Nadia Mendoza, of leading UK campaign group the Self-Esteem Team said: "We live in a world where surgery is so accessible that it's easy to forget the serious risks of going under the knife; from scarring to blood clots to fatality.
"It is sad that people are willing to take that risk, even once a new baby has arrived, in their quest for our one narrow ideal of beauty.
"Bowing to these social pressures perpetuates the idea that one body type is better than another.
"This message not only trickles down to our kids that we're not good enough as we are, but also feeds into our own feelings of low self-worth and anxiety, which we need to be tackling from the inside out to truly conquer.
"At Self-Esteem Team, we celebrate every size from petite to plus-size, plus all the other glorious shapes in the middle.
"We also encourage people to place their self-worth in values that cannot be captured in a selfie; such as kindness, tenacity, wit, loyalty. Or in this case, parenthood."
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