McDonald’s is lowering the price of its soft drinks and McCafe beverages as the fast food giant suffers a global slump
The fast food giant is reducing the cost of its fizzy beverages and coffee items in US-based stores starting in April
YOUR McDonald’s bill is about to get a bit cheaper – that is if you’re just buying drinks and live in America.
The fast food giant is reducing the cost of its fizzy beverages and coffee items in US-based stores starting in April.
The burger chain will offer $1 sodas in any size and $2 McCafe speciality drinks – smoothies, frappes and espressos - in an attempt to lure in customers and perk up business.
The promotion, which will be available for a limited-time only, is McDonald’s latest attempt to lure back customers who are dining elsewhere or eating at home.
The discounted drinks aim to create “noticeable changes” for customers, said Adam Salgado, vice president of U.S. marketing at Oak Brook, Illinois-based McDonald’s.
“It’s adding another layer of great value for customers with more choices,” he told .
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McDonald’s is currently reeling from an industrywide restaurant slump.
The takeaway favourite has been revamping its menu and marketing since Steve Easterbrook took the helm in 2015.
Along with the introduction of all-day breakfast, Easterbrook has relied more on discounts and promotions across the country.
Last year, the chain advertised two-for-$2 and two-for-$5 deals to bring back diners.
McDonald’s leads a $228 billion U.S. fast-food industry that faces slackening growth.
After increasing 2.4 percent last year, revenue gains will slow to 1.5 percent this year and 1.6 percent in 2018, data from researcher IBISWorld show.
The Sun Online has contacted McDonald's to see if the cut-price drinks are making their way to the UK anytime soon.
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