Social media star NYDoorman gets £800 a pop to post from celeb events… and here’s how YOU can too
Professional party-goer Mike Tommasiello shares the secrets to his lavish lifestyle
IT IS quite literally most people’s dream to party all the time and get paid for it.
But if you’re not part of the cast of Geordie Shore, you may need to be a bit more strategic about your quest to live the good life.
Mike Tommasiello turned his passion for nightlife into a career and he’s just revealed the secrets behind his success.
The social media star, known as , boasted about getting exclusive access to events which are usually off limits to the public - and he even gets paid up to £800 a post to tweet from parties.
Mike initially worked as a media analyst for advertising agencies but packed it all in when he realised he could get paid to party.
He’s now offering mentoring to social media stars, helping them to develop lucrative relationships with brands.
In a recent interview with Mike revealed some of the secrets lavish lifestyle.
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Here’s what you need to know if you want to replicate his success…
Make friends with the right people
Mike realised that as a regular person he couldn’t get into any of the VIP parties he needed to boost his profile.
So he decided to get creative, and the social media mogul set about befriending the managers and doormen of the best New York clubs.
He would spend time chatting with them while they were on a shift or even share a cigarette with them so that he would always be top of their list.
Create a persona people want to connect with
Once he was in the party he started to tweet the celeb happenings from behind the velvet rope, but followers weren’t interested.
So he set up a separate Twitter account NYDoorman, and allowed himself to go over the top with the brand to attract a new crowd of followers.
e said: "For whatever reason, the nightlife content wasn't resonating with people because they saw me, this outsider.
"All of a sudden, you strip away the person from the account, and it becomes something else."
Be relatable
It’s important people feel that you’re accessible for them to buy into your lifestyle.
Mike said: “I know a ton of people who have a ton of followers, but because their content is not relatable they can't get deals.
"Brands are becoming a lot smarter about how they approach people. The audience is getting a lot smarter about it, too.”
Get the right followers
Mike’s NYDoorman Twitter account only has a following of 43.9K and his Instagram is currently followed by 14,000 people - quite a low number compared to other social media stars.
But he is able to up his prices due to the calibre of accounts that follow his accounts, including celebrities and other social media stars.
Mike said: “I understand that 14,000 isn't a ton, but who makes up that 14,000 people is more important.”
So when building your online presence be sure to connect with as many influential people as possible – with higher followings – rather than reaching out to anyone and everyone. Remember it’s quality not quantity.