These Topshop embroidered jeans are already sold out but shoppers have no idea they’re actually covered in subtle BRANDING
The pretty embroidered floral design features the brand's name in Japanese FOUR TIMES
THE 90s embroidered jeans trend has made a major comeback.
High street retailers are bursting with variations of the customised trend, and with floral, palm tree and flamingo patterns to choose from, there are more options than ever before.
But it seems one pair in particular is in hot demand: One of Topshop's MOTO floral Mom jeans.
The high-waisted blue-denim design features multiple pockets and pretty floral embroidery down the sides of the leg.
They've proved so popular they're currently sold out and fans are begging for them to be restocked.
One prospective buyer called them "the most beautiful jeans" she's ever seen and even confessed to crying when she discovered they were out of stock.
She commented on Topshop's website: "I absolutely adore these jeans and was hoping to get one pair for my birthday but they've sold out and it completely devastated me and embarrassingly I cried because I was so exited to maybe get a pair as I don't often get any good quality and pretty jeans that fit well, are comfortable and easy to sit and walk in as I tried on a pair in a Topshop once.
"I really hope these come back in stock as I call them the dream jeans with my friends! Please stock them up again as it would make one happy birthday girl!
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It may come as a surprise to shoppers, though, to learn the pretty design is actually interlaced with subtle Topshop branding.
Look a bit closer and you'll see some foreign lettering alongside the floral pattern.
It says 'Topshop' in the Katakana, the Japanese script used for foreign/loan words, and is repeated twice on each leg.
It's not the first time the retailer has caused a stir with their design choices recently.
Shoppers couldn't resist joking about the brand's mum jeans with transparent knee panels, and things were taken to a whole new level when they followed that up with the release of their completely see-through 'jeans', leaving people utterly baffled.