McDonald’s unveils its new designer burger boxes… and they’re like nothing we’ve seen before
MCDONALD'S has unveiled its new designer gourmet burger boxes... and they're like nothing we've seen before.
The fast food chain has teamed up with fashion icon and Britain's Next Top Model judge Julien Macdonald OBE, whose red carpet gowns have been worn by A-list celebs like Jennifer Lopez, Taylor Swift and Kim Kardashian.
He crafted the luxury burger boxes for the McDonald's Signature Collection, which will be available in over 900 McDonald’s restaurants across the UK by the end of the year following a successful trial.
The premium burgers come in three flavours – The Classic, The BBQ and The Spicy - and all of them include fancy ingredients and 20mm thick beef patties.
The bling containers are printed with Julien's trademark crystal detailing and embellishment, along with the restaurant's iconic golden arches.
Speaking about his design, Julien said: "I drew inspiration from my fashion creations and iconic embellished red carpet dresses.
"This was translated into a gold baroque crystal encrusted box, which is the perfect packaging for the luxury McDonald’s Signature Collection burger."
He will unveil his "sumptuous" creation at the McDonald’s flagship restaurant in London's Leicester Square today (Wednesday).
One special bejewelled box, hand-crafted by Julien himself, will be auctioned to raise money for the Ronald McDonald House Charities (RMHC).
Emily Somers, vice president of marketing at McDonald’s, commented: “This is our first ever UK packaging collaboration, it’s a brave and exciting move and it’s like nothing we’ve ever done before.
"To partner with such an iconic designer as Julien Macdonald is fantastic, and his beautifully designed star-studded box complements The Signature Collection perfectly and is a great way to mark our nationwide launch.”
If you're desperate to get your hands on one of the limited boxes, sign up to one of a series of McDonald’s showcase events around the UK.
You can check how to enter at
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