Cadbury to shrink Chomp, Curly Wurly and Fudge bars in battle against child obesity
CADBURY is shrinking Chomp, Curly Wurly and Fudge bars in a bid to tackle childhood obesity.
Mondelez - the firm behind the confectionery brand - says it will reduce the bars to below 100 calories “over the next few months”.
It comes as Prime Minister Boris Johnson has vowed to crack down on obesity and warned that Brits are "considerably fatter" than their European counterparts.
Mondelēz is yet to confirm how much the range will shrink by in terms of size but said that the recipes will stay the same.
The Curly Wurly bars are currently the biggest by weighing 26g and currently come with 118 calories.
One Fudge bar weighs 25.5g and has 114 calories, while the Chomp bar weighs 23.5g and has 110 calories.
How many calories in the UK's top chocolate bars?
THIS is how many calories are in some of the UK's top chocolate bars:
- Mars Bar, 51g - 228 calories
- Snickers, 48g - 245 calories
- Curly Wurly, 26g - 118 calories
- Chomp, 23.5g - 109 calories
- Fudge bar, 25.5g - 114 calories
- Dairy Milk, 45g - 240 calories
- Galaxy, 42g - 229 calories
- Crunchie, 40g - 186 calories
- Double Decker, 54.5g - 250 calories
- Twix, 50g - 124 calories
The changes will apply to both single products and multi-packs.
When Cadbury Mini Fingers and Cadbury Animals were brought under the threshold last year the recommended retail price stayed the same.
Cadbury hasn't confirmed whether the size reduction on these latest round of chocolates will be reflected with a price drop - we've asked and we'll update this article as soon as we know.
It's worth remembering though that retailers can set their own prices.
By the end of this year, Mondelez will have 11 brands that meet the calorie cap - Freddo, Buttons and the Little Bar have always been under 100 calories each.
Boss Louise Stigant told it was “the right approach in terms of helping parents control calories when wanting to treat their children”.
She said: “We feel strongly about playing our part in tackling childhood obesity.”
The move forms part of a commitment by the firm to introduce a 100kcals cap on all of its products that are commonly bought for children.
The latest brands to fall under 100 calories will get a new pack design that includes “a striking flash” to highlight the claim.
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Food firms have been using shrinkflation - when an item reduces in size while the price remains the same or increases - to help offset rising ingredient costs.
Last year, Cadbury shrunk several Easter eggs without slashing the price to match.
And two years ago, fans blasted McVitie's after it removed eight Jaffa Cakes from its "yard" long packs of the treats.
