Lidl beats Tesco and Aldi to win cheapest supermarket for basket of 78 essential items
LIDL has beaten Tesco and Aldi in a price war to be the cheapest supermarket in June 2020, according to an investigation from Which?.
The discounter came out on top in a monthly grocery price comparison run by the consumer group.
Seventy-eight grocery and household items were included in the comparison, such as own-brand pasta, olive oil and tomatoes, as well as branded goods, like Hovis bread.
Of course, the products were like-for-like and price differences could be down to promotional offers on particular products that are on at one supermarket and not the others.
But in total, the entire shop cost £72.02 making it the cheapest supermarket in June.
The most expensive supermarket was Waitrose, where the same items would have set you back £111.77 - an extra £39.75.
How did the other supermarkets score?
WHICH? compared the price of 78 own-brand and branded grocery and household items at eight supermarkets to find out the cheapest in June 2020.
This is how much the same shop cost at each retailer:
- Lidl - £72.02
- Aldi - £72.23
- Asda - £80.15
- Tesco - £88.28
- Morrisons - £90.27
- Sainsbury's - £93.93
- Ocado - £109.61
- Waitrose - £111.77
Lidl narrowly beat off competition from its budget rival, Aldi, where the same shop cost 21p more, at £72.23.
Out of the eight shops included in the comparison, Asda was the cheapest of the Big Four supermarkets - Asda, Tesco, Morrisons and Sainsbury's - as the same trolley of goods cost £80.15.
It was still £8.13 more expensive than at Lidl, but £8.13 less than the next cheapest Big Four supermarket, Tesco.
The most expensive Big Four store was Sainsbury's, which charged £93.93 for the same set of items.
The second most expensive retailer overall was unsurprisingly from September, where the grocery shop cost £109.61.
Ryan McDonnell, chief commercial officer at Lidl, said: "We know that families across the country are continuing to feel the impact of COVID-19 on their finances, so now more than ever, we’re committed to offering the best quality and value to our customers."
Competitive prices are beginning to return to supermarket shelves following coronavirus crisis.
Many retailers axed a number of multi-buy deals in a bid to stop customers from stockpiling in the lead up to lockdown, which saw shelves wiped clean of pasta, toilet roll and anti-bacterial wipes.
But research by found that the number of special offer deals is still down 17 per cent compared to levels seen before lockdown.
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