Aldi to manage demand for Kevin the Carrot toys by using Glastonbury ticket queuing software on website

VEGETABLES are not often popular, especially with kids, but there's one carrot that's proving a big hit again this Christmas.

Kevin the carrot, the star of Aldi's festive adverts, is expected to be so in demand that the supermarket has had to introduce a digital queuing system usually used to manage Glastonbury ticket sales.

A range of Kevin soft toys will be released on Sunday 15 November at 8am along with other characters from the Christmas advert which was revealed on Friday.

The toys will be available to buy online from Aldi's own website and via Deliveroo.

The supermarket is expecting such demand that it has added queuing software to manage people buying the toy online.

Last year shoppers were left disappointed when the bright orange toys quickly sold out.

And they soon appeared on eBay with price tags as high as £1,000 leaving shoppers disgusted that some people would take advantage by inflating the price.

The Aldi website has previously crashed as thousands of shoppers tried to buy the cute characters.

This year the Kevin toy is dressed as a pilot like he is in the Christmas advert and costs £3.99.

There's also toys of other characters in the ad, including Wingman Turkey, Harry the Hedgehog, Grate Grandma and Grate Grandad.

These are also £3.99 each or you can buy all five as a bundle for £19.95.

There's also a Kevin and Katie carrot, both wearing Christmas jumper sand party hats and costing £3.99 each, along with his family, Chantenay, Jasper and Baby, which come as a set of three for £3.99.

And finally there's a giant Kevin costing £19.99, Kevin tree decorations priced at £2.99 each and even Kevin the carrot Christmas pyjamas for kids and adults which range between £4.99 and £9.99.

Shoppers will be limited to buying only two of each of the toys.

Delivery costs £3.95 or is free for orders over £30, or you can get it delivered to a CollectPlus point for £2.95.

Aldi delivery through Deliveroo costs £4.99 and is only available in certain locations.

There were also scenes of pushing and shoving among customers hoping to get hold of the cuddly toy in stores last year after queuing from 6.30 in the morning.

That's not likely to be something that's repeated this year because of lockdown safety measures.

The toys will be available in stores but dates will vary according to different locations, with Aldi telling customers that they will be on sale from Sunday December 6 onwards.

The toys are an Aldi Specialbuy, which means they won't be in stock again after they sell out.

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