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John Lewis Christmas advert 2020: how much did it cost to make?
JOHN Lewis is known for pulling out all the stops for its Christmas adverts - but how much did this year’s cost to make?
The retailer is celebrating little acts of kindness through this year’s clip, which is titled Give a Little Love.
⚠️Read our John Lewis Christmas advert live blog for the latest updates
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The two-minute ad, which is a joint release with sister retailer Waitrose, is made up of nine different scenes and art forms including live action, animation and CGI.
Each clip features acts of goodwill, with each part connected by a heart being passed from scene to scene.
John Lewis has also released an additional 30-second advert on the side - you can watch it at the bottom of this article - which encourages people to donate to this year’s partner charities Home-Start and FareShare.
It’s also the first John Lewis advert not to feature a cover song - instead, it features an original track called A Little Love by British soul singer Celeste.
But how much did the adverts cost to make? We explain.
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How much did John Lewis spend on this year’s adverts?
John Lewis hasn’t said how much this year’s adverts cost - but it confirmed to The Sun that it cost significantly less to make than previous years.
However, the retailer says they’ve ensured they're still seen by as many people as usual to increase awareness of the charities.
In previous years, John Lewis has been reported to have spent up to £1million on making its ads and another £5million promoting them.
The money is usually spent on TV slots, as well as an accompanying app or digital feature and displays in shops.
How to donate to the John Lewis charity appeal
There are several ways you can help support both FareShare and Home-Start through John Lewis.
The retailer says donations worth £3 would give a gift to a child and £10 would help pay for a permanent carer for a set amount of time.
- Make a charity donation which will be matched by the retailer to the value of £2million. Donations can be made by text or online through the John Lewis and Waitrose websites. Text "LOVE" to 70630 to donate £3, text "FAMILY" to donate £5, text "MEALS" to donate £10, or text "VISIT" to donate £20.
- Buy one of a variety of exclusive and limited edition campaign products - see the full merchandise range here. will give 100% of the profits to the charities.
- Shopping in one of the two retailers’ shops and using your My John Lewis and My Waitrose loyalty card which will trigger a 1p per transaction donation.
If you can't afford to donate, John Lewis is also encouraging people to show kindness to someone who needs it.
In addition, you can see if anyone in your local community needs support
Here's how much last year's Edgar the Dragon advert was said to have cost.
This year, John Lewis and Waitrose are aiming to raise £4million for FareShare, which helps those facing food poverty and Home-Start, which works with parents who need support.
A further £1million will also be donated by shop to local charities who support families in their communities.
The charities will use these donations to provide food, comfort, emotional support and advice to at least 100,000 families in need.
Most read in Money
Here's how to buy all the merchandise from this year's advert including the heart-shaped umbrella.
Plus, we've rounded up all the John Lewis Christmas adverts through the years from 2007 to 2019.
And here are all the Christmas adverts so far, including McDonald's and Disney.
John Lewis and Waitrose & Partners are on a mission to raise £4m for charities plus £1m for local charities this Christmas and we need your help to give a little love
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