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Why are Aldi and Lidl so cheap? Here are some of the best deals at the discount supermarkets

Steak and bed linen all available on a budget

BUDGET supermarkets are battling it out to bring you premium goods like steak and champagne at slashed prices.

Here we explain how they do it.

 Shoppers are increasingly flocking to budget supermarkets to pick up luxury items at bargain prices
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Shoppers are increasingly flocking to budget supermarkets to pick up luxury items at bargain pricesCredit: PA:Press Association

How can Aldi and Lidl afford lower prices?

Aldi hit headlines in July 2018 after it announced it would be stocking the world's most expensive cut of beef - a Wagyu ribeye - for just £8.

In a restaurant the steak would retail for about £90, so how can the supermarket sell to cheaply?

Aldi and Lidl's cut prices are the result of limited  products and low running costs.

While the big four supermarkets can have dozens of varieties of baked beans or digestive biscuits they will have just one.

 Aldi saves money by using cheaper displays
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Aldi saves money by using cheaper displaysCredit: Handout

This cuts the cost of storage and transportation as well as meaning the retailers don't need huge superstores with high running costs.

Costs are kept low at every turn, with items often displayed on the pallets they arrived at store in - meaning less staff members are needed.

Even packaging is designed to make staff more efficient. Products will have multiple barcodes so they can scanned quicker.

Both supermarkets have sold luxury products - often for limited periods - to catch the interest of shoppers.

 Lidl has launched a luxury bed linen line
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Lidl has launched a luxury bed linen lineCredit: PA:Press Association

What are some of the best deals?

As mentioned above, Aldi sold cut-price steak.

The deal returned in 2018 after initially being launched in August 2016.

Plus they sold Wagyu beef burgers at £3.49.

Each week Aldi ships in a range of Specialbuys from .

And in January 2019, Lidl launched luxury cotton bed linen that looks just like The White Company's but is £400 cheaper.

The duo also stock booze that costs much less than big brand names.

In May 2018 Aldi launched a Jo Malone candle dupe that smells just the same.

We tried Aldis massive 80 six litre bottle of Prosecco


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