Amazon set to make MASSIVE change – and it’s good news for shoppers

AMAZON is set to make a huge change - and it's good news for shoppers.

The e-commerce giant is launching "Buy with Prime" to give customers more opportunities to enjoy perks such as free shipping.

The initiative will enable Amazon Prime subscribers to buy directly from retailers' websites.

Members will then be able to reap benefits currently accessed when shopping on Amazon's website.

The best of shopping deal currently offers bonuses such as free same day delivery, free premium delivery and free delivery to Ireland.

The service will first be rolled out in the US to retailers who are already using Fulfilment by Amazon - the company's logistics network, the reports.

Peter Larsen, Amazon's vice-president of Buy with Prime, said: "With shoppers purchasing directly from merchants' online stores, Buy with Prime will allow merchants to build customer relationships and brand loyalty while offering conversion-driving benefits like fast, free shipping."

Amazon Prime is a subscription service that includes benefits such as free delivery but also exclusive access to the best of their entertainment options.

Prime members are also able to take part in special events such as Amazon Prime Day, where they're usually offered exclusive discounts.

Amazon Prime costs £7.99 a month or £79 a year for non-students, while students pay £3.99 a month or £39 a year.

It's still unclear if Amazon will hike prices for UK customers but the online retailer did recently hike charges in the U.S.

Subscriptions rose by $20 in February with an annual membership moving to $119 to $139 for new subscribers.

The price increase is the first time the company has raised its Prime membership fees since 2018.

Amazon's CFO Brian Olsavsky said the price hike was necessary, citing “increased costs and inflation” as the main reasons.