Primark reveals major change to stores – and shoppers ‘can’t wait’ to visit

PRIMARK has announced a major shake-up to its stores, giving shoppers the chance to buy vintage clothing.

The retailer has partnered with the Vintage Wholesale Company to launch a clothing concession selling brands like Nike, Dr Martens and Levi.

The range is available to buy now in Primark’s Birmingham store and will launch in Manchester in the coming weeks.

Shoppers have taken to social media to share their thoughts on Primark’s “cool” new addition.

One person said: “I can’t wait to go and have a look.”

While another added: “This is a brilliant step forward for the environment.”

A spokesman for Primark said it is the first time customers will be able to shop branded and non-branded vintage under one roof.

Jermaine Lapwood, head of innovation and future trends at Primark said: “We want to see clothes loved for longer and kept in circulation – we’ve got big plans within our own business to give clothes a longer life, and we’re thrilled to be supporting an independent business who is working to do this.” 

He added that the collaboration was a chance to benefit from the increase in popularity of vintage clothing.

It comes after Primark promised to make all of its clothes sustainable by 2030 – without increasing prices.

The commitment is part of  that also includes paying workers in their supply chain a living wage and halving carbon emissions.

Over the next year all men’s, women’s, and children’s basic t-shirts will be made with sustainably sourced cotton.

Apps such as Depop and Vinted have increased in popularity in recent years, and made it easier than ever for people to make money by selling on their second hand clothes.

Primark’s branch in Birmingham is the biggest Primark store in the world – with its own branch of Greggs, a Disney cafe and a beauty studio.

The Sun was given an exclusive look around the new Greggs and found it was cheap and cheerful addition to the store.

Greggs and Primark also launched a clothing range, which included Greggs branded hoodies and sold out within hours.

The Manchester store has a Central Perk Friends Café, inspired by the sitcom Friends, and a barbers shop.

In June, Primark announced it is to begin trialling a click-and-collect service in more than two dozen stores in the North West.

The business said the trial will run out of 25 shops and will give those who live nearer a smaller Primark access to a much wider range of items.

Primark launched a website in April but until now shoppers have only been able to browse online.

More than 20 stores in the northwest will be included in the trial “towards the end of the year”, and the full list of shops offering the service will be announced soon.

Meanwhile, The Sun has revealed the five best ways to bag a bargain in Primark.

And we shared tips on how you can browse thousands of items on the Primark website.