Morrisons is making a major change to prices – and shoppers will be happy
MORRISONS is set to slash prices of around 130 items in the new year including bread, cheese and meat.
The supermarket will lower prices from today, January 2, to help shoppers battling against a cost of living crisis.
The price reductions will apply to Morrisons' own-brand ranges including Savers, Wonky and Essentials.
Roughly half - 130 of the total 263 products - in this range will be cut in price, costing Morrisons a total of £16million.
Reductions will be applied to staple fridge, freezer and cupboard items including:
- Bacon
- Cooked chicken
- Cheese
- Fruit
- Vegetables
- Frozen ready meals
- Pizza
- Fish fingers
- Tins - including beans, tuna and chopped tomatoes
- Orange Juice
- Sauces and spreads - including marmalade and ketchup
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Cost cuts will also be applied to some cleaning products and essentials too, including toothbrushes, laundry powder and washing up liquid.
All of Morrisons 498 supermarkets will slash prices, and the majority of products can be found online.
Ranges will be clearly signposted in stores, with a section online called "More Way to Save" listing the supermarket's own ranges.
Morrisons chief executive David Potts said: "We want to do all we can to help when it comes to the cost of grocery shopping and by investing in the range and cutting the prices further, our customers will see a noticeable impact on their budgets at a time when they really need it.”
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It's not the first time Morrisons has reduced prices of items recently.
It slashed prices of 150 of its products in September.
Examples of own-brand price cuts
Here are a few examples of the own-brand price cuts Morrisons has made:
- Morrisons Savers White Loaf, Medium Sliced 720g: was 45p, now 39p
- Morrisons Savers Orange Marmalade, 454g: was 52p, now 33p
- Morrisons Savers Orange Juice from Concntrate, 1litre: Was 89p, now 75p
- Morrisons Long Grain Rice, 1kg: was 71p, now 48p
- Morrisons Savers Tuna Chunks in Brine, 145g: was 65p, now 55p
- Morrisons Savers 10 Fish Fingers, 250g: was 79p, now 69p
- Morrisons Savers Mild White Cheddar, 625g: was £3.19, now £2.99
- Morrisons Savers Smoked Back Bacon, 250g: was £1.25, now £1.12
- Morrisons Essentials Medium Toothbrushes, 1 pack: was 30p, now 25p
Remember to check prices, because the same prices, or greater savings, could be found elsewhere.
For example, Asda's 800g loaf of white bread is 39p which works out at 49p per kg - whereas Morrisons' 720g loaf costs the same, but works out at 54p per kg.
Which other supermarkets have frozen or slashed prices?
Morrisons isn't the only supermarket to have slashed prices recently.
Tesco froze prices in October last year until 2023.
Prices of everyday items including McCain Home Chips, Heinz Baked Beans pots and Oral B toothpaste were frozen.
Sainsbury's slashed the prices of hundreds of items back in March.
Asda also cut the prices of more than 100 items online and in-store to help customers with the rising cost of living.
How else can I save money on my shopping?
You can also cash in on reduced foods like yellow sticker bargains - these will be items reduced because they're about to meet their best before date.
They'll still be safe to eat, or freeze to make them last longer, but it means you can pick up the same products at an even cheaper price.
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Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains - lots of shoppers have said this is in the evening typically.
But being smart about how you shop isn't the only way to slash spends.
Especially as prices continue to rise, there are schemes in place to help the most hard-up buy essentials.
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Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.
Plus, many councils offer supermarket vouchers as part of the Household Support fund - so you can make your money go further with the extra support available.