I tried copycat McVitie’s choc digestives – my winner takes the biscuit for taste and price and will save you £54
A PACK of biscuits is fast becoming a luxury for many families.
Research by The Grocer found McVitie’s Chocolate Digestives – voted Britain’s favourite in a 2020 poll – have risen in price by at least a quarter in the past year.
And whilst supermarkets are also putting prices of their own label products up, many still offer a saving when compared to big brands.
But do they taste as good?
We asked biscuit connoisseur Lynsey Hope, 42, from West Malling, Kent, to rate some milk chocolate digestives against the market lead to see how they fared.
The best was delicious and only cost half the price.
Here’s what happened…
McVitie’s Milk Chocolate Digestives
- £1.90 (266g)
- 71p per 100g
Recently spotted on sale in one shop for over £5, I managed to pick up a pack for £1.90 – more than twice the price of most own brands.
This is a winning recipe, I’ll give them that.
The biscuit was crumbly but not so much that it made a mess, just enough to that melted in the mouth.
The chocolate is silky and delicious. The problem here is the price.
It’s an expensive addition to your weekly shop.
- Taste: 9/10
- Value for money: 4/10
- Overall score: 7/10
Tesco Milk Chocolate Digestives
- 85p (300g)
- 28p per 100g
Tesco‘s take on the digestive is a delicious crunchy biscuit with a generous coating of chocolate.
The biscuit to chocolate ratio was spot on and they didn’t crumble at first touch like many others.
Scrumptious biscuits which are just as good, if not better, than the leading brand.
Buy a pack of these a week instead of McVitie’s for a year and you’ll save yourself over £54.
- Taste: 10/10
- Value for money: 10/10
- Overall score: 10/10
Asda Milk Chocolate Digestives
- 85p (300g)
- 28p per 100g
A little on the thin side and the base was drier than some others.
But on the whole, Asda‘ s are pretty good tasting biscuit for the price.
The kids lapped these up and they’re a bargain compared to the big brand.
- Taste: 6/10
- Value for money: 7/10
- Overall score: 6/10
M&S Milk Chocolate Digestives
- £1.15 (300g)
- 38p per 100g
Mind how you go with these because they are incredibly more-ish.
The biscuit is thicker than McVitie’s but soft with a nice bite.
The chocolate was rich and yummy.
Expensive for an own brand biccy but M&S is still cheaper than McVitie’s.
M&S’s digestives are a great find.
- Taste: 10/10
- Value for money: 6/10
- Overall score: 8/10
Morrisons Milk Chocolate Digestives
- 85p (300g)
- 28p per 100g
Morrisons‘ version is less than half the price per pack than McVitie’s and you get more of them and a little lower in fat and calories, these were surprisingly good.
I actually preferred them to McVitie’s.
There wasn’t as much chocolate but the oaty flavour of the biscuit was spot on.
- Taste: 9/10
- Value for money: 10/10
- Overall score: 9/10
Aldi Belmont Milk Chocolate Digestives
- 75p (300g)
- 25p per 100g
Aldi’s digestives are a great price but far too crumbly and made a right mess when I tried to eat them.
There was a good helping of chocolate on top which helped ease my disappointment.
But the messy base was a little disappointing and a faff to eat.
- Taste: 5/10
- Value for money: 6/10
- Overall score: 5/10
Sainsbury’s Lovett’s Milk Chocolate Digestives
- 75p (300g)
- 25p per 100g
These from Sainsbury’s don’t really stand up to McVitie’s. They are smaller and quite crumbly.
There’s not enough chocolate on them.
However, I commend Sainsbury’s for giving people a budget option when money is tight.
- Taste: 3/10
- Value for money: 4/10
- Overall score: 3/10