Angry shoppers spot big change on Roses tubs for Christmas – and they’re all saying the same thing
ANGRY shoppers have spotted a big change on Roses tubs for Christmas - and they're all saying the same thing.
One savvy customer took to the Extreme Couponing and Bargains UK group on Facebook to alert people that Roses weigh 50g less than last year.
They captioned the post: "Smaller size alert 600g last Christmas this year 550g!"
And furious customers were quick to take to social media to express their frustration.
One said: "Rip the customer off just for a change."
Another commented: "It's like everything nowadays - more money less for it."
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A third argued: "Just don't buy them! Only way this will stop."
The retail price set by chocolate maker Cadbury for Roses tubs is £8.09.
The price hasn't increased - but the tactic is known as shrinkflation.
This is when a food manufacturer reduces the size of an item while keeping the price the same.
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It means shoppers won't pay more when costs increase for the company making the item, but they will get less product.
A spokesperson for Mondelez, which owns Cadbury, said: "We are facing the same challenges that so many other food companies have already reported when it comes to significantly increased input costs – whether it's food commodities, energy prices or packaging materials – and rising inflation.
"This means that our products are much more expensive to make.
"We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we've had to make the decision reduce the size of our Heroes and Roses tubs to maintain the great taste and quality our fans enjoy."