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CHOCS AWAY

I tested own brand chocolate from Asda and Tesco – some tasted better than Galaxy or Dairy Milk but two bars were awful

SALES of premium chocolate brands have fallen by 160million bars in the past year.

Top dog Cadbury’s Dairy Milk has seen a slump, as have the nation’s other favourites, Lindt and Galaxy.

Thea Jacobs finds out which is the best supermarket own-brand chocolate
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Thea Jacobs finds out which is the best supermarket own-brand chocolateCredit: John McLellan

Yesterday we reported that Galaxy bars have shrunk by 10g, months after they increased in price.

But tightening your belt does not have to mean missing out on your go-to sweet treat, as supermarkets produce own-brand dupes for a fraction of the price.

Thea Jacobs finds out which is the best copy-choc of each fan favourite and gives marks out of five for price and flavour.

Galaxy

£1.25, 100g 1/5

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Galaxy is sickly-sweet
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Galaxy is sickly-sweetCredit: John McLellan

THIS is now pricier than Dairy Milk, but for less chocolate.

While it used to be the creamiest bar on the market, I now find it sickly-sweet.

I have to say that the dupes are better.

Lindt

£2.10, 125g 3/5

Lindt is far too expensive
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Lindt is far too expensiveCredit: John McLellan

WHILE it is a classic premium chocolate, this is a high price for not very much sweet treat.

It is as creamy and smooth as ever, but I just can’t justify paying that price in the current climate.

Dairy Milk

£1.35, 110g 2/5

Dairy Milk is a classic but a costly one at that
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Dairy Milk is a classic but a costly one at thatCredit: John McLellan

THE price is now hard to stomach.

It melts on the tongue, revealing its milky, chocolatey goodness.

But all too soon it is over.

I have lightened my purse for a few seconds of pleasure.

Lovett's

45p, 100g 1/5

Sainsbury’s own brand Lovett's is tasteless
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Sainsbury’s own brand Lovett's is tastelessCredit: John McLellan

THIS from Sainsbury’s reminds me of cooking chocolate, and not in a good way.

It has a chemically under-taste and melts quickly into a thin layer of choc rather than oozy goodness.

Choceur

£1.99, 200g 4/5

Aldi's own brand Choceur is amazing
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Aldi's own brand Choceur is amazingCredit: John McLellan

AN excellent premium own-brand offering from Aldi.

This is a very creamy bar that surpasses Galaxy.

It is pricier than the brand, but is double the size so works out cheaper.

Morrisons

89p, 100g 2/5

Morrisons milk chocolate is good for the price
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Morrisons milk chocolate is good for the priceCredit: John McLellan

IT’S not bad, but not great either.

The main feature is an almost candyfloss-like sweetness, which is a little sickly.

It is better for price but overall, not my cup of tea.

Asda

£1.20, 200g 4/5

Asda's chocolate bar is a good size
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Asda's chocolate bar is a good sizeCredit: John McLellan

I WOULD pick this over Galaxy for value alone, as it is almost double the size and still cheaper.

It is not a bad taste either.

It has a very sweet start and finish.

This is an amazing dupe.

Fin Carre

65p, 100g 5/5

Lidl's bar is glorious and top of the pile
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Lidl's bar is glorious and top of the pileCredit: John McLellan

THIS is a glorious bar from Lidl at a cheap price.

It is smooth and really delicious.

Given its perfect balance between sweet and bitter, I would expect it to cost way more.

Ms Molly's

43p, 100g 1/5

Tesco's Ms Molly is not what I'm after
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Tesco's Ms Molly is not what I'm afterCredit: John McLellan

MY guess is this bar from Tesco is trying to be a mix of Dairy Milk and Galaxy.

But it is a poor imitation.

It has a strong, nutty flavour, not what I’m after.

Not as chocolatey as others.

Sainsbury’s

£1.30, 200g 4/5

Sainsbury's have a good Cadbury's imitation
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Sainsbury's have a good Cadbury's imitationCredit: John McLellan

SAINSBURY’S has produced a pretty good dupe.

This has the milky overtones I associate with the famous Cadbury bar but at a fraction of the price.

M&S

£2, 180g 3/5

M&S have some delicious but pricey chocolate
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M&S have some delicious but pricey chocolateCredit: John McLellan

THE creamy texture envelopes your palate quickly.

It is delicious but pricey compared to many of the others.

That said, it is better value per gram than Lindt, and it tastes much better.

Tesco

£1.20, 200g 3/5

Tesco's own-brand bar was ruined by its chemical aftertaste
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Tesco's own-brand bar was ruined by its chemical aftertasteCredit: John McLellan

THIS is somewhere between Galaxy and Lindt.

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It is very sweet but has a super-smooth and milky finish.

But it is let down a bit by a slightly chemical aftertaste.

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