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EXCITED Primark shoppers have been rushing to buy a cosy winter must-have scanning for only £4.
The double snuddie has sent shoppers wild as they head out to buy the ultimate winter warmer for a massively reduced price.
In a picture shared on Facebook, a person posted a whole rack full of the fabulous item of clothing in a Primark store in Birmingham Fort Shopping Centre.
The bright pink snuddie is covered in cute white love hearts and is big enough for two people to fit inside.
The perfect gift for those in need of some extra warmth this winter, this advanced dressing gown could help you save on your heating bills.
Primark's official website calls them Double Snuddies and describes them as: "Designed for two people to wear at the same time. You and your Snuddie Buddie are (literally) joined at the hip. Two hoods, one arm each, infinite laughter guaranteed."
The brilliant bargain comes as the snuddie normally costs shoppers a whopping £26 in Primark.
The person who made the original post said the snuddie was already on a huge discount as the labels said it was £15 only for it to scan at the tills for just £4 - a whole £22 cheaper than usual.
Excited fans of the new snuddie took to the comments of the post in their hundreds to beg and plead with their friends and partners to get one.
One giddy user said to her pal: "Please get me on with it for £4."
As another made it clear exactly what they'd like to do in the snuddie saying: "Something we would do whilst watching Love Island."
A third wrote: "Ours was the same price so I filled four baskets. Great bargain and all of us are now warm."
A few people even noted that it would make for the ideal Valentines present with one woman saying "anniversary sorted" after she saw the fantastic snuddie.
The double snuddie phenomenon comes after a beloved high street chain has started selling a winter must-have dubbed "fabulous" by cosy shoppers.
The Silentnight thermal mattress cover has been labelled as a "winter essential" for its unbelievable ability to keep people warm all night.
Or if you're looking to up your winter wardrobe game look out for a scarf that will keep your neck cosy on the high street.
The by the retailer Uniqlo is a must-have for the colder season ahead and it scans for £19.90.
As temperatures have dropped in recent weeks, many of us will likely have our heating on for longer, which coupled with the energy price cap rise in January, means our bills will be higher.
But some new bank payments are on their way to thousands of households designed to specifically help beat the rising winter costs, such as cold weather payments and the Warm Home Discount.
STAYING toasty this winter shouldn't cost an arm and a leg as there's plenty of amazing alternatives to wacking up the radiators and spending money on rising heating bills.
Look at getting yourself a hot water bottle to keep you warm and you can get them in lots of different shapes and sizes to fit any type of person.
They are always great for a cost-free way of keeping warm as you only need hot water.
But if you've got a few pennies to spare and want to invest in a long-term solution to the cold consider buying an electric blanket.
They're another great way to keep warm and most cost around 2p an hour to run.
Don't forget about preventative measures though.
Look at draught-proofing your home and sealing your windows to stop cold air from coming in.
Prices for draught excludes start from a fiver in most stores but a thick blanket rolled up next to a problematic door will work just as well.
Seal up any draughty windows with easy-to-use draught excluders, prices for them start at £1.99 and they could save up to £70 on your energy bills.
Loft insulation is also very important as it can stop heat escaping, therefore slashing your heating bill.
You can buy insulation from all local builder merchants or retailers such as B&Q and Wickes.
The Sun asked home insulation and heating expert and LoftZone chief executive Dave Raval for advice about keep energy bills low and house temperatures high.
Dave said: "There are lots of things everybody could do in their own homes that are quite easy and inexpensive to help save on your heating bills.
"The best energy saving is the energy you don’t use, so looking at where heat may be escaping is key!"
