‘It is with a heavy heart we’ve had to let them go’ Walkers admit as fans fume over discontinued crisp flavour
FANS are disappointed over a discontinued crisp flavour as Walkers have admitted they had to let them go.
The crisp maker posted on X, former Twitter, that fans' favourite flavour was no longer available.
Walkers has confirmed that its Marmite flavour has been discontinued after it was slowly disappearing off the supermarket shelves.
One devoted crisp lover had noticed the change which left her deeply devastated.
She has tweeted, saying: "Don't tell me your discontinuing marmite crisps, i don't think i can handle it. they're the only things keeping me going."
Walkers has responded that they've had to let Marmite flavour go.
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The company wrote: " We know, we hate it too. With a heavy heart, we've had to let Marmite flavour go from our range."
The hugely popular crisp flavour has been on shop selves for more than 20 years.
Although opinions on the flavour are divided, many fans joined in to share their love for the crisps before they are gone forever.
One fan said: “This flavour crisp takes me back to the 1960's.”
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Another said: “I always come back to these."
A third shopper claimed: “You can easily become addicted to these.”
Someone else said: “Plenty of flavour - and they're well cooked and crisp without being greasy.”
While another added: "Marmite is a god crisp flavour."
One person wrote: "These have to be my all time favourites , and right now I can’t get them anywhere. They are so lush yum!"
Many shoppers have struggled to get their hands on the iconic flavour for years and it wasn’t long before fans started to speculate the crisps might soon be discontinued.
The popular snack company has previously told the Sun they were well aware the flavour was beloved by fans but hoped to pave the way for new flavours.
A Walkers spokesperson told The Sun: “We are very sorry to disappoint fans of Marmite flavour Walkers crisps with this news.”
“We know many crisp lovers will hate to see this Walkers’ flavour go.”
“This change will enable us to focus our efforts on making more of the flavours crisp fans love the most.”
There are several reasons why a flavour may be discontinued.
More often than not it is due to poor sales, but sometimes it can be to make way for new flavours.
It has been a tough ride for Walker's fans as several other crips flavours have been discontinued in the past few months.
In October Walkers axed its hugely popular Worcester sauce flavour and fans claimed "their sandwiches were ruined."
Fans also said goodbye to Max Fiercely Flamin Hot crisps in November as well as the Beef and Onion flavour.
What crisp flavours has Walkers discontinued?
We have put together a list of all of the popular crisp flavours that Walkers fans are desperate to see again.
- Walkers Marmite
This flavour has been on the shelves for over 20 years but was discontinued at the end of 2023. - Walkers Worcester Sauce
Last year there was uproar on social media after Walkers confirmed it had stopped making Worcester Sauce flavour. - Sizzling Steak Wotsits
The retro flavour was previously sold as BBQ beef but was pulled from the shelves in the early 2000s.
It briefly returned to the stores in January 2020 due to popular demand but was gone for good shortly after. - Walkers Beef and Onion
Snack fans were shocked when the beef and onion flavour was nowhere to be seen in supermarkets.
The much-loved flavour was discontinued in 2022, the company confirmed in a post on X last year. - Salt and Vinegar Quavers
This flavour was first introduced back in 1993 and returned to the lineup in 2021 along with prawn cocktail Quavers after demands from crisp lovers.
But sadly the crisp has gone once again. - Walkers Max Fiercely Flamin Hot crisps
This flavour was launched in 2021 to attract younger audience.
Fans of this flavour were left devastated in November 2023 when the crisps were pulled off the shelves for good. - Peking Spare Rib oriental crackers
Walkers confirmed in November last year that it has discontinued yet another crisp flavour which was inspired by flavours from around the world. - Sensational Regal Lamb and Mint
The popular flavour was only available for a specific occasion - the King's Coronation. - Smiths Cheese Moments
Dubbed by the fans as "the most underrated crisps ever", this snack was generally sold in pubs.
It has even been called "king of all crisps" but sadly was discontinued forever.
But don't be disheartened just yet - there may be an alternative to the iconic Marmite flavour.
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Marmite is owned by Unilever and the brands does produce its own Marmite-flavored snacks range.
Marmite makers have hinted that Marmite crisps could be on the way soon just days after Walkers announced it would no longer produce its version.
