SWEET TREATS
McVitie’s reinvents classic treat with launch of 3 limited-edition ‘nostalgic’ flavours – and sweet tooths will love it
It comes after a 'disappointing' re-launch of another sweet favourite after it was discontinued almost 20 years ago
SWEET tooths are in for a treat after a snacks giant reinvented two of its classic products with a nostalgic twist.
McVitie’s has announced the release of limited-edition Cake Bars and Iced Gems Candy Floss, which are set to be hitting supermarket shelves in the coming weeks.
3
3
3
The brand-new Cake Bars are available in two tantalising and nostalgic flavours – Eton Mess and Lemon Meringue.
Sweet tooths eager to go down memory lane can indulge in the Eton Mess Cake Bar, a strawberry-flavoured cake bar filled with light and fluffy cream, crunchy meringue pieces and a decadent milk chocolate coating.
Those wanting a refreshing burst of citrus can go for the Lemon Meringue Cake Bar, featuring a zingy lemon sponge filled with zesty lemon cream, as well as crisp meringue swirls and sugar pearls, coated in rich milk chocolate.
Both flavours come in packs of five, each individually wrapped, making them the perfect on the go snack.
Read more money stories
McVitie’s is also releasing limited-edition Iced Gems Candy Floss flavour in a playful twist on a classic family favourite.
Miniature crisp, crunchy biscuits are topped with a swirl of fluffy cotton candy sweetness in a playful reinvention of the beloved and classic flavour.
The McVitie's Cake Bars will be available in UK supermarkets from March 18.
The Iced Gems Candy Floss will hit Iceland shelves from March 25, with other supermarkets to follow from April.
Most read in Money
Adam Wolf, marketing director at McVitie's said: "We’re very excited to introduce two new additions to the McVitie’s family that are perfect for summer snacking.
"We know our consumers love classic, nostalgic flavours, so we’ve created these new products with that front of mind.
Iconic Club biscuit ads
"They’re the perfect sweet treat to enjoy with friends and family alike."
It comes after biscuit fans have had mixed reviews over a re-released McVitie's treat - with some slamming it as "disappointing".
But others were devastated to find the biccy had already raced off the shelves as it returned with a new recipe after being discontinued almost 20 years ago.
McVities white chocolate digestive was first released as a limited edition sweet back in 2005.
Then, in 2023, a new version of it came out again - with Brits rushing to get their hands on one.
The biscuit has the classic digestive base and is covered with a layer of white chocolate - and costs less than £2 for 15.
During an episode of Channel 4's Inside McVities at Christmas, the bicky brand opened up about getting the digestives into stores.
It was revealed they had staff analysing Brits' reactions on social media - which proved polarising.
Some people weren't fans - including one woman who said the chocolate-to-biscuit ratio was well off.
READ MORE SUN STORIES
She said in a TikTok video: "That's so disappointing.
"I'm literally getting the tiniest bit of white chocolate, all I'm tasting is digestive."
Topics