PRIMARK is making a big change to the price of hundreds of items in all of its stores.
The retail giant is already famed for its low prices but this spring and summer parents will get an even bigger boost.
It's the second year in a row the budget chain has cut prices on its kids essentials.
The move applies to the price points of selected items and Primark says it aims to help families "make their money go further" as they start planning their summer wardrobes.
The retailer’s new lower prices on everyday essentials include seasonal staples like swim shorts and swimsuits, selected t-shirts and shorts, sliders and baseball caps.
A combination of a basic T-shirt and swim shorts, sliders and a baseball cap can be picked up for £10.50 compared to £12.50 last year.
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The move also extends to babywear, with a full outfit comprising of selected t-shirts and shorts now only £4.60 compared to £8 this time a year ago.
Gavin Daniels, director of kidswear at Primark, said: "We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality.
"As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families."
Here's a list of items included within the range, along with their prices from last year too:
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- Kids swim shorts from £2.50 - £3 in Spring/Summer 2023
- Kids swimsuits from £2.50 - £3 in Spring/Summer 2023
- Kids-licensed t-shirts and shorts from £3.50 - £4 in Spring/Summer 2023
- Kids sliders from £3.30 - £4.00 in Spring/Summer 2023
- Kids baseball caps from £1.20 - £1.50 in Spring/Summer 2023
- Baby sweatshirts and joggers from £2.30 - £3 in Spring/Summer 2023
- Baby licensed t-shirts and shorts from £2.30 - £4 in Spring/Summer 2023
The new prices are available on selected kids' clothing and have started landing in all 191 Primark stores in the UK.
This also includes orders made through its Click and Collect service.
The service is currently being trialled in 57 stores across London, Wales and the North-West of England.
Which Primark stores currently have Click + Collect?
PRIMARK first launched its click and collect trial across 25 stores in the north of England and Wales in November 2022.
It was then extended to 57 stores overall in April 2023.
Customers who use click and collect can pick up their orders from a dedicated desk in any participating store.
Here's the full list of stores offering the trial at the moment:
- Bexleyheath
- Birkenhead
- Blackburn
- Blackpool
- Bluewater
- Bolton
- Bromley
- Broughton
- Burnley
- Bury
- Carlisle
- Charlton
- Chester
- Croydon
- Dartford
- Ealing
- East Ham
- Hackney
- Hammersmith, London
- Harrow
- Hounslow
- Huddersfield
- Ilford
- Kilburn
- Kingston
- Lakeside Shopping Centre
- Lancaster
- Lewisham
- Liverpool
- Llandudno
- London Oxford Street East
- London Oxford Street West
- Manchester Market Street
- Manchester The Trafford Centre
- Oldham
- Peckham
- Preston
- Romford
- Sheffield Meadowhall
- Sheffield The Moor
- Southport
- Staines
- Stockport
- Stratford
- Sutton
- Tooting
- Uxbridge
- Wallasey
- Wandsworth
- Warrington
- Watford
- Wembley
- White City
- Wigan
- Wood Green
- Woolwich
- Wrexham
Customers can also browse the Primark website and use the stock checker to see whether the style and size is in stock before heading into store.
The news comes after Primark recently made a huge change at the tills and it is having a mixed response from shoppers.
The retailer is sealing customers' carrier bags with "sold" stickers in a bid to combat shoplifting in stores.
Thieves were taking old Primark bags into stores, filling them up with goods and walking out.
The new measures mean that bags will now be sealed with blue labels featuring the store logo and the word "Sold."
Customers will need to rip the seals on their bags to open them up when they get home, making them much harder to reuse.
Primark's history
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland.
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.
How to save money at Primark
Below we reveal further ways you can save money at Primark.
Secret sales
Primark fans always know to dive in the bargain rail if they're after money-off products in-store, but there could be "secret" sale items lurking around the rest of the store and throughout the year.
Bigger flagship stores in particular will always have an influx of stock, so as new items come in, older products taking up space might be heavily discounted.
Ask for discounts
Don't be afraid to outright ask for discounts. The worst staff can say is no.
Typically if you pick up an item with a defect or foundation mark or similar, you can simply ask for a discount - just explain it's not quite up to scratch.
Ex Primark employees have revealed to The Sun in the past that it can be pretty standard practice for branches to offer 10% off a damaged or faulty item.
Look for dupes
Primark's budget garments are a cheap way to refresh your wardrobe with plenty of items from its exclusive range.
But the store can be a great place to look for a cheaper version of something you've seen elsewhere too.
Fans have spotted plenty of items from the retailer that pose a striking resemblance to other pricier products on the market.
Pick up a cheaper dupe and your friends might not even be able to tell the difference.
Website trick
Primark launched a new website in April 2022, allowing shoppers to check stock levels at their local stores for the first time ever.
This means you can browse online and make sure you head to a branch that has the style and size you need.
There are thousands more products displayed on its website now, too, so you can get a better look at the current collections.
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Elsewhere, The Sun took an exclusive first look at the brand-new store in Stratford before anyone else had a chance to go in.
Plus, you might have been doing your clothes shopping all wrong this whole time - but don't worry, we've come up with four tricks to get more bang for your buck.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
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