Cadbury discontinues divisive Dairy Milk flavour leaving fans disappointed as choc maker blames ‘changing tastes’
The choc giant has announced two new flavours
CADBURY has scrapped its Dairy Milk orange bars – sparking disappointment from fans of the fruit-infused treat.
The 180g snack was launched in 2021 following a surge in popularity for chocolate orange products.
This included Cadbury’s orange Twirl in 2019, and Buttons and Fingers in 2020, as well as Tesco’s chocolate orange bourbons.
After announcing its iconic Dairy Milk bar would be released with a fruit twist, fans were initially delighted and rushed out to buy it.
But this week the manufacturer announced the bar had been withdrawn from shops to make way for more flavours.
A Mondelēz International spokesperson said: “We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and business.
“Our Cadbury Dairy Milk Orange Chocolate Bar (180g) was discontinued in January 2024, but our delicious Cadbury Dairy Milk Orange Buttons are still available for consumers to enjoy.”
The quiet decision has left fans scouring for their favourite, and asking Cadbury where they’ve gone.
One said: “Haven’t seen them in stock in ages in Sainsburys – and their website says Out of Stock as well.”
Another asked: “Hello, have you discontinued the dairy milk orange? I couldn’t see it in Tesco today?”
Cadbury regularly refreshes its product range to introduce new favourites.
Lat month it announced two brand new 180g Dairy Milk chocolate bars – the Caramel Nut Crunch and Nutty Praline Crisp.
The Caramel Nut Crunch bar combines layers of toffee with chopped hazelnut and caramel, while the Nutty one combines a layer of smooth almond and hazelnut praline with a light and crisp wafer base, both with Dairy Milk chocolate wrapped around it.
Tom Church, retail expert and co-founder of LatestDeals.co.uk said: “It’s always a bit of a rollercoaster with brands like Cadbury. One minute you’re unwrapping your favourite choc orange bar, and the next, it’s vanished.
“It’s to make room for something new like Caramel Nut Crunch and Nutty Praline Crisp.
“A smart move by Cadbury to keep us on our toes, refreshing their line-up to spark curiosity and keep the conversation going. It’s sad to see old favourites go, but it’s exciting to guess what they’ll come up with next.”
Changes to popular chocolate treats can hit fans hard.
Shoppers were in uproar in January after noticing Dairy Milk Marvellous Mix-ups with Oreo have been axed from shelves.
They were similarly left heartbroken to discover the Cadbury Dairy Milk 30 per cent Less Sugar had also been scrapped, as well as Peanut Caramel Crisp Bars.
This year Cadbury has also come under fire for reducing seven-packs of Animals biscuits to five-packs, although the price is still the same.
How to save money on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they’ve been reduced.
If the food is fresh, you’ll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.
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