PRIMARK shoppers have been rushing to pick up a "perfect" addition for their bedrooms - and it's scanning at just a tenner.
The discount chain has slashed the price of its boucle headboard from £100.
Eagle-eyed bargain hunters have spotted the bedroom essential in their local stores and shared their good fortune on social media.
One shopper shared a photo of the buy on the .
They said: "Just got this gorgeous boucle head bored from Primark Coventry, supposed to be £100 reduced to £10! It’s for a double bed.
"They had about eight of them out on the shop floor."
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The post was met with dozens of comments from fellow deal fanatics.
One said: "Oooh this is nice!"
Another wrote: "Wow. I bet everybody has dashed off to Primark this afternoon."
A third commented: "We had these in at work. We couldn't believe they were only a tenner because they looked really nice on the display bed."
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A fourth posted: "That’s so cute and £10!"
While a fifth said: "Would’ve been perfect for mine."
Several other shoppers also shared posts where they'd picked up the same headboard from their local stores.
But do bear in mind that the item is likely reduced by this much because it's the end of the line and branches are clearing stock.
It's always worth giving your local site a call to check if they still have it in stock to avoid disappointment.
As always make sure you compare prices and shop around for the best deal.
You can do this using tools like Google Shopping, and keep an eye out for the latest deals on sites like HotUKDeals.
If you are unsure where your nearest Primark is you can put your postcode into the store locator tool on the retailer's website.
We had a look online and found that Habitat is selling a similar style headboard for a whopping £220.
Elsewhere, JD Williams is selling a Silentnight version for £229.
Cheaper versions are still available but not for as little at Primark's reduced price.
Habitat also has a grey headboard for £150, and Etsy sells them for £144.
How to save money at Primark
Below we reveal further ways you can save money at Primark.
Secret sales
Primark fans always know to dive in the bargain rail if they're after money-off products in-store, but there could be "secret" sale items lurking around the rest of the store and throughout the year.
Bigger flagship stores in particular will always have an influx of stock, so as new items come in, older products taking up space might be heavily discounted.
Ask for discounts
Don't be afraid to outright ask for discounts. The worst staff can say is no.
Typically if you pick up an item with a defect or foundation mark or similar, you can simply ask for a discount - just explain it's not quite up to scratch.
Ex Primark employees have revealed to The Sun in the past that it can be pretty standard practice for branches to offer 10% off a damaged or faulty item.
Look for dupes
Primark's budget garments are a cheap way to refresh your wardrobe with plenty of items from its exclusive range.
But the store can be a great place to look for a cheaper version of something you've seen elsewhere too.
Fans have spotted plenty of items from the retailer that pose a striking resemblance to other pricier products on the market.
Pick up a cheaper dupe and your friends might not even be able to tell the difference.
Website trick
Primark launched a new website in April 2022, allowing shoppers to check stock levels at their local stores for the first time ever.
This means you can browse online and make sure you head to a branch that has the style and size you need.
There are thousands more products displayed on its website now, too, so you can get a better look at the current collections.
The history of Primark
PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland.
A Primark store officially opened as Primark in 1974 in Derby.
The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026.
Primark previously revealed that new shops will pop up in Bury St. Edmund, Teesside Park and Glasgow Fort and dates for their opening have finally been confirmed.
New stores will also open in Epsom, Surrey, and Newbury, Berkshire, in 2025.
Alongside these openings, Primark will open some of its "biggest ever store extensions across the country", it said.
A total of 15 existing stores will be refurbished this year, including in Cambridge, Chester and Bury.
This means Primark will reach a total of 195 stores across the UK.
Meanwhile, Primark has shared a big update on the future of its click-and-collect service.
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Plus, the retail giant is already famed for its low prices but this spring and summer parents will get an even bigger boost.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
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