A POPULAR dog food is scanning for only 10p at B&M, putting pet owners in a frenzy.
The bargain deal was posted to social media and attracted huge fanfare as shoppers look to feed man's best friend on the cheap.
An excited shopper alerted the group "extreme couponing and bargains UK" on Facebook to tell fellow bargain hunters of her Naturo Natural Pet Food find.
Posting a photo of multiple packs of 12 cans, she wrote: "Deal or what...10p yes 10p each!"
She said she snared the deal in B&M in Cannock.
She was unapologetic about clearing the shelves, adding she had three big Rottweilers to satisfy.
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The post blew up on Facebook with many raving over the deal.
One commented: "What a bargain! That food is expensive too. And having a Rottie I know how much they love their scran."
Another said: "Brilliant deal, I have 6 rescue dogs that have Naturo and it’s not cheap. I would have cleared the shelves."
A third shared the sentiment, writing: "Good find! I would have also taken them all."
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While another simply added "wowsers".
It appears the shopper might've snagged a unique bargain, with Jenni Bowden commenting the dog food cost £6.49 at her local B&M.
And as one other shopper found out the hard way, it's worth checking the best-before dates on heavily marked down items.
Sophia Dawson wrote: "Did you check the dates? I found some cat food in bnm before for 10p and when I got it home it was out of date."
But the poster happily let her know her expiry dates were all 2026.
Online, the six packs cost £6.49 - so it's a case of striking gold in-store.
The six packs contain two chicken, two turkey and two duck cans.