SHOPPERS have been left gobsmacked after spotting a cheap deal on Prime Energy drinks at Heron Foods.
The budget supermarket is flogging three cases of the popular drink for just £10.
The deal has promoted some shoppers to claim the retailer is "giving them away."
Another shopper said: "My son adores this stuff. But there's no Heron Foods here in Cornwall."
Another shopper said: "To think they were £20 a bottle."
And one said: "That is a steal."
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Usually, individual stores tend to reduce items like this when they want to clear excess stock - and this means you need to be quick in spotting and bagging the deal.
It is always worth calling your local store before you visit it to ensure the deal is available there and avoid being disappointed.
You can find your nearest Heron Foods store by using the locator tool on the retailer's website.
Prime - a product line of sports drinks- has been a major success since its release by YouTuber's KSI and Logan Paul in 2022.
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Primarily popular with schoolboys and teens, the drinks sold like hot cakes during their first year of production.
Many people even opted to buy in bulk in order to resell the £1.99 drink for eye-watering prices online, with fans willing to pay over the odds to get their hands on one.
On Facebook Marketplace, bottles have been offered for ten times the original price tag, with some being sold for up to £25 each, while one person was selling four for £50.
But now shops across the UK have slashing its price, and they can be often seen lined up against the wall of discount stores.
There have also been health concerns.
One doctor warned parents they shouldn’t give the popular Prime drink to their kids.
Dr Deborah Lee, from , has warned about the drink’s high levels of caffeine.
How to find the best deals
While you're unlikely to beat a 10p deal, it's always worth comparing prices to get the best deal.
Just because something is on offer, or is part of a sale, it doesn't mean it's always a good deal.
There are plenty of comparison websites out there that'll check prices for you - so don't be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
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Here are some that we recommend:
- Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
- Price Spy logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and supermarkets. Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
- Idealo is another website that lets you compare prices between retailers. All shoppers need to do is search for the item they need and the website will rank them from the cheapest to the most expensive one.
- CamelCamelCamel only works on goods being sold on Amazon. To use it, type in the URL of the product you want to check the price of.
Who created Prime drinks?
Prime is a joint business venture between former YouTube boxing rivals KSI and Logan Paul.
The pair settled their feud after two high profile fights, and together launched the product.
Prime has its own stock checker app, as well as a tracker on Discord set up so that people can find the drink across the UK.
The brand has used high profile commercial deals in order to boost its exposure.
This includes Premier League side Arsenal, who agreed to stock Prime at the Emirates stadium.
Congo Brands is the manufacturer of Prime.
Companies House does not list either Logan Paul or KSI as holding a controlling share in Prime Hydration UK.
The company is owned by Trey Steiger and Max Clemons.
KSI has stated neither he nor Paul profits from the business, as all money made is redistributed into manufacturing the product to increase supply.
Despite this, it is unlikely that the interest in the product would be so high if the content creators weren't involved in its promotion.