SWEET-toothed shoppers are rushing to Morrisons to grab brand-new chocolates that taste just like Nutella.
Nestle has released its latest flavour for Quality Street chocolate - and fans say they are "way better" than other rivals.
Morrisons is selling boxes of all-new Quality Street Matchmakers that come in Chocolate Hazelnut flavour.
An eagle-eyed shopper spotted the unique chocolate at one of the Morrisons' stores.
Sharing a picture of their proud discovery on the popular Facebook page NewsFoodUK, the customer wrote: New Quality Street Chocolate Hazelnut Matchmakers!
"There’s a very strong flavour of hazelnut, tastes like Nutella - so good.
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The post wracked up hundreds of likes and comments with many group members tagging pals to talk about the unique flavour.
One user said: "I need to try this!"
While another shopper shared: "They look amazing."
A third person shared: "Time to visit Morrisons."
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Meanwhile, Tesco shoppers spotted two chocolate bars which have never been seen before on the supermarket's shelves.
The UK's biggest grocery is now stocking brand new flavours of the popular Lindt Excellence Bars, which are now available to try in dark chocolate crunchy waffles and dark chocolate crispy wafers.
The first flavour comes with dark chocolate and pieces of crunchy waffle inside.
While the other flavour features crispy pieces of wafer coated with dark chocolate.
Tesco sells a range of Lindt Excellence bars in its stores and online.
They come in a range of other flavours including creamy milk chocolate and also hazelnut.
All 100g bars retail for £2.75 at the grocery store.
It comes as customers have spotted a range of rare Lindt chocolate bars in stores in recent weeks.
The premium brand has offered four new luxurious options to their range this month.
Available nationwide in all grocery stores, the varieties include LINDOR Dark 70% Mint, LINDOR Pistachio and LINDOR Tiramisu.
The fourth option available is the limited edition .
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Fans of the Swiss chocolatier giant can also head to independents, Lindt chocolate shops and their online store to be one of the first to try the new release.
Each 200g box has been marketed at a retail price of £6.30 making the fresh take on the well-known sweet treat perfect for gift-giving.
How to save money on chocolate
WE all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed on flavour and just want to supplant your chocolate cravings, you'll save by going for supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.