EXSQUEEZE ME
Major supermarket to bring back much-loved Marmite product that was discontinued four years ago
The product will start appearing on shelves within weeks
A MUCH-LOVED spin on the classic jar of Marmite is making a return after it was discontinued four years ago.
Sainsbury's will start re-stocking the variation of the divisive breakfast spread within weeks.
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One of the UK's biggest supermarket chains is adding Marmite Squeezy back to shelves for the first time since 2020.
Sainsbury's said the product will be back on shelves from the end of October.
However, it did not confirm how long the product will be back on sale for, or if it is a permanent addition.
Fans of the squeezy bottle will no doubt be buzzing to hear the variation on the classic glass jar will be coming back soon though.
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Shoppers have been posting online since it was dropped from shelves calling for it to be brought back.
Posting on the Marmite website, one recently said: "Bring back squeezy jars please.
"They are so lovely and easy to use. Mine has nearly finished and I'm starting to get desperate. Please, please, pretty please."
A second shopper said: "I’m getting desperate now. Refilling my ancient squeezy jar is getting harder and harder.
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"WHEN will you bring it back? I wouldn’t even mind if you put it in a toothpaste tube!"
Meanwhile, a third added: "I LOVE marmite but I hate getting it out of a glass jar- I always have to use multiple knives for my toast in the morning so I don’t double dip into the marmite.
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"Squeezy Marmite was a godsend."
Annabelle Young, brand manager at Marmite, : "After years of customer demands, we are thrilled to announce that we are bringing our beloved Marmite Squeezy jar.
"This product offers the same delicious taste, but makes it even easier to enjoy.
"We can’t wait to spread the love by making everyone’s Marmite experience that little bit smoother!"
The news Marmite is bringing back its much-loved squeezy tub comes just weeks after it confirmed it had axed another of its products.
Unilever, which makes Marmite products, said last month it dropped its peanut butter jars after four years, adding it was "always reviewing our ranges to make sure our products reflect shopper preferences".
It's worth noting, brands frequently discontinue products or lines that aren't performing.
Last month, Quorn confirmed it had axed its Uniquorns meat-free pieces to the disappointment of parents.
In August, Heinz removed its easy-to-use spray salad dressings from shelves, despite it being described as "fabulous" by shoppers.
Chocolate fans were also left disappointed in June when the popular Colin the Caterpillar in a jar disappeared from stores.
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In other news, McDonald's has brought back the McRib after last being seen on menus in 2015.
Plus, Coca-cola has confirmed its Zero Sugar Cinnamon flavour drink is back on shelves until the end of the year.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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