PARENTS are rushing to pick up Aldi's brand-new chocolate pancakes - that taste just like Nutella.
The pancakes, which contain Nutoka chocolate chips, Aldi's Nutella dupe, come in servings of four, and sell for £1.49 in the bakery section.
A picture of the breakfast item was posted on the Newfoodsuk Facebook group, and quickly wracked up more than 500 reacts and comments.
One commenter wrote: "I need these."
Another said: "These look good".
A third tagged another user, saying: "Think we need some of these x".
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Several others were excited to get the pancakes for their children, with one saying: "The kids would love these."
On the John's Snack Reviews Instagram account, the item received a respectable six out of ten rating, with the poster praising the "chocolate quality".
Saisnbury's sells a pre-mixed chocolate pancake mix for £1, but you have to make the pancakes yourself.
Meanwhile, M&S also sells a four-pack of extremely chocolaty pancakes for £2.
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It comes as another new chocolatey treat, Cadbury's Fuse Mini Treats, also hit supermarket shelves.
Chocoholics were sent into a frenzy over the launch, having feared the classic Fuse bar was "extinct".
Meanwhile, B&M shoppers went wild for a new twist on the Dream bar.
And customers raved about a brand-new flavour of M&M - the Candy Popcorn M&M Minis.
Nestle has also added a new chocolate to its Quality Street "Favourites Golden Selection" pouch: the Toffee Penny.
But in sad news for vegan chocoholics, Aldi has axed its popular Moser Roth Vegan Blond chocolate.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.