Black Friday bargain hunters will spend a collective 97 million hours searching for the best deals

BLACK Friday bargain hunters will spend a collective 97 million hours searching for the best deals.

A poll of 2,000 adults found the average shopper estimates they will spend three hours searching for slashed-priced goods during the sale period.

But 62 per cent can’t resist a good bargain, with 26 per cent making a list of the items they wish to purchase.

In order to make it a success, those taking part in Black Friday will research an average of four different websites before adding something to a basket – to ensure they’ve found the best price possible.

While 22 per cent plan on setting up new email addresses so they can receive more than one discount code.

It also emerged the average shopper anticipates having five tabs open at one time – which has resulted in 27 per cent experiencing a device crash in years gone by.

A spokesperson for HONOR, which commissioned the research to mark the launch of its Magic V3 phone, said: “Brits love a bargain and Black Friday is the perfect opportunity for savvy shoppers to bag a good deal and kick-start their Christmas shopping.

“The research shows people will go to great lengths to ensure they are going away with the best offer possible.

“The key is to plan ahead and make the most of what’s on offer – whether you’re hunting for the latest tech, fashion, or home essentials.”

The study also found a quarter of those who shop the Black Friday deals have used price comparison sites when hunting for the best bargains.

While 15 per cent have stayed up until midnight for a sale or promotion to drop, and 11 per cent have made use of multiple devices.

However, when the time comes, 43 per cent admit the offers haven’t been as good as they had hoped, and 28 per cent have felt overwhelmed by the volume of deals and retailers.

It also emerged a thrifty 39 per cent typically save money ahead of the Black Friday season to make their purchases.

But 52 per cent of those polled, via , will just use the money they have in their account at that time.

With the things people would be willing to sacrifice to save for a major purchase including eating out (45 per cent), takeaway coffees (35 per cent), and subscriptions (23 per cent).

The spokesperson for HONOR added: “As Black Friday approaches, we want to help simplify the shopping experience for everyone.

“From exclusive online previews, early access to deals, and the sheer volume of discounts on offer, it can be a stressful time that overloads the mind.

“Our goal is to take the stress out of Black Friday shopping so everyone can enjoy the savings without the hassle by using just one easy device.”