A SUPERMARKET giant has slashed the price of a 1L bottle of Baileys to just £8.50.
With the countdown to Christmas well on its way, Morrisons is now offering the festive favourite for cheaper than rivals Tesco and Morrisons.
Shoppers can pick up the bargain booze in England and Wales.between December 6 and December 12.
But you'll need a Morrisons More Card to get the deal, otherwise you'll pay the full price of £13.
The Morrisons More Card is free to sign up to as an app that's downloadable from the Apple App Store and Google Play.
Customers must also spend a minimum of £45 in store to get the bargain deal, and that doesn't inlcude the price of the Baileys itself.
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You'll find the deal only in stores and not online when you're shopping from Morrisons.com, where it's currently priced at £22.
The latest deal beats Sainsbury's and Tesco which have slashed the price of Baileys to just £10 for the same 1L bottle.
It was the cheapest until the launch of Morrisons latest deal - which is returning for a second time this winter.
It previously had the deal on from November 8 to November 14.
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Britain’s coupon kid Jordan Cox branded the deal at the time as "astonishing".
He said: “The standard price drop is usually down to £10 for a 1L bottle… or £9.50 if we’re lucky. So for Morrisons to drop the price to £8.50 is quite astonishing!”
Supermarkets often offer very competitive deals on key Christmas items such as Baileys and Quality Street to tempt shoppers in to stores, where they hop you'll spend more on the rest of your shop.
The creamy liquor-based drink is a staple around the festive period, but a one-litre bottle of the booze can cost upwards of £15 if you don't buy it on offer.
The cheapest deals are usually reserved for those loyalty cards with loyalty cards.
For example, if you did not have a Tesco Clubcard you would have to pay £22 for the liquor instead of £10.
Supermarket loyalty schemes - which has one?
MOST UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.
Here we round up what saving programmes you'll find at the big brands.
- Iceland: Unlike other stores, you don't collect points with the Iceland Bonus Card. Instead, you load it up with money and Iceland will give you £1 for every £20 you save.
- Lidl Plus: Lidl customers don't collect points when they shop, and are instead rewarded with personalised vouchers that gives them money off at the till.
- Morrisons: The My Morrisons: Make Good Things Happen replaces the More Card and rewards customers with personalised money off vouchers via the app.
- Sainsbury's: While Sainsbury's doesn't have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops. You need 200 Nectar points to save up £1 to spend on your card. You need to spend at least £1 to get one Nectar point.
- Tesco: Tesco Clubcard has over 17million members in the UK alone. You use it each time you shop and build up points that can be turned into vouchers - 150 points gets you a £1.50 voucher. Here you need to spend £1 in Tesco to get one point.
- Waitrose: myWaitrose also doesn't allow you to collect points but instead you'll get access to free hot drinks, and discounts off certain brands in store.
Charging £10 is usually the cheapest most supermarkets will reduce the price of the booze too - however, prices and deals can change from one day to the next.
Costco is selling one-litre bottles of the Irish drink for £9.99.
The deal was spotted on Hotdeals.co.uk with shoppers quick to praise the offer.
One customer wrote: "1p saving. Every penny counts".
Meanwhile, another shopper said the deal was "better" than the offers on the "high street".
However, it is important to note that you need to be a Costco member to avail of this offer.
To be eligible for a Costco membership, you need to have - or be retired from a certain type of job.
Jobs that are included in the criteria are public sector workers such as NHS staff, police officers, teachers and local government workers.
How to shop around for the best bargain
When hunting for a deal it is important to shop around to make sure you are not being overcharged.
There are plenty of comparison websites out there that'll check prices for you - so don't be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
For example, Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
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Price Spy also logs the history of how much something costs from over 3,000 different retailers, including Argos, Amazon, eBay and the supermarkets.
Once you select an individual product you can quickly compare which stores have the best price and which have it in stock.
How to save money on Christmas shopping
Consumer reporter Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of presents - buying presents for all your family and friends can cost a bomb.
Instead, why not organise a Secret Santa between your inner circles so you're not having to buy multiple presents.
Plan ahead - if you've got the stamina and budget, it's worth buying your Christmas presents for the following year in the January sales.
Make sure you shop around for the best deals by using price comparison sites so you're not forking out more than you should though.
Buy in Boxing Day sales - some retailers start their main Christmas sales early so you can actually snap up a bargain before December 25.
Delivery may cost you a bit more, but it can be worth it if the savings are decent.
Shop via outlet stores - you can save loads of money shopping via outlet stores like Amazon Warehouse or Office Offcuts.
They work by selling returned or slightly damaged products at a discounted rate, but usually any wear and tear is minor.