Pub introduces Guinness ration cards due to the nationwide shortage of the drink
A PUB has issued customers with ration cards for Guinness due to the nationwide shortage of the Irish stout.
Drinkers visiting The Old Ivy House must buy two other drinks before they are entitled to a pint of the black stuff.
The special cards are signed and stamped by staff to prove punters are entitled to purchase "one ration of Guinness".
Co-owner Del Currie said the hostelry usually got through around eight barrels per week but received just three kegs this week.
Yesterday, he told pub trade newspaper : "Instead of freaking out and saying, 'There's going to be no Guinness for Christmas, we thought we'd have a bit of fun with it.
"We started doing it last night and it ended up being quite fun - people really enjoyed it."
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Del said the watering hole in Clerkenwell, central London, would continue with the ration cards "while stocks last".
He added: "Last night was a very busy night at the pub, so we're really low now.
"We're down to about two kegs, so tonight is going to be all about the ration cards.
"I'd say we'll probably run out by 10pm."
Writing on Instagram, the pub announced: "Ladies and gentlemen we are being rationed.
"The #blackgold is in short supply countrywide. It’s true.
How to save money buying alcohol
Alcohol can be pricey if you’re planning a party or hosting an event but there are ways to cut costs.
It’s always important to drink responsibly, here, Sun Savers Editor Lana Clements share some tips on getting booze for the best price.
Stocking up can mean big savings on drinks, especially if you want to buy wine or fizz.
The big supermarkets regularly offer discounts of 25% when you buy six or more bottles of wine. The promotions typically run in the lead up to occasions such as Bank Holidays, Christmas and Easter.
If you know you are going to need booze later in the year, it can be worth acting when you see offers.
Before buying your preferred drink make sure you shop around to find the best price – you can use a comparison site such as pricerunner.com or trolley.co.uk.
Don’t forget that loyalty cards can unlock better savings so make sure you factor that in too.
If you like your plonk, wine clubs can also be a good way to save money and try new varieties. You’ll usually have to pay a membership fee in return for cheaper price so work out if you will be buying enough to make the one off cost worthwhile.
"We are down to 3 barrels with our next delivery not due until next Wednesday - at the busiest time of the year!!
"Ask at the bar for your ration card. We’ll get through this together."
Guinness makers Diageo have been forced to restrict the supply of the Dublin-brewed tipple following "exceptional consumer demand" at UK pubs.
Separately, data from food and drinks industry research firm CGA revealed volumes of Guinness sold from kegs was up more than 20% between July and October.
Diageo said: "We have maximised supply and we are working proactively with our customers to manage the distribution to trade as efficiently as possible."
Last week, one pub company was warning its managers that quantities of the black stuff "may be limited through the festive season".
The spike in demand is understood to have come from a spell of colder weather and four weekends of rugby union internationals in November.
This may have stretched supply of the Irish stout, which has become increasingly popular in recent years.
The iconic brand has even found fans across social media, who brand themselves "Guinnfluencers".
The drink also hugely popular among rugby fans, having been affiliated with the sport for 60-years.
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Punters were left fuming earlier this month when Carlsberg Marston's Brewing Company (CMBC) announced it was ditching 11 classic cask beers.
The Campaign for Real Ale (CAMRA) slammed the decision as "another example of a globally owned business wiping out UK brewing heritage".
A number of major beer brands have slashed the strength of their lagers in a budget-boosting move too.
Hophead has reduced its ABV from 3.8% to 3.4% with landlords still being charged the same wholesale price.
Bottles of Banks's Amber Ale were also changed from 3.8% to 3.4% in the middle of last year.
Meanwhile, Carlsberg Danish Pilsner, Grolsch Premium Pilsner and Banks’ Amber Ale have been reduced to 3.4%.
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The move from a number of beer brands come after drinks started being taxed by alcoholic strength.
The change since August means that drinks are now taxed according to strength rather than type.
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.
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