Easter Egg prices set to skyrocket with shoppers left ‘sickened’ and saying ‘just don’t buy them’ as key cause revealed
SHOPPERS have suggested boycotting Easter Eggs this spring as prices are set to soar.
One key factor behind the rising costs has been revealed and unfortunately for chocolate lovers - it's only going to get worse.
One customer took to social media after he was baffled by the price of Cadbury Mini Eggs.
The musician, who goes by the name JUDVH, pointed out that a 270g bag is now £4.85 and argued that the "inflation does not add up".
In a TikTok video he said: "Cadbury’s and or Sainsbury’s you ill mannered troglodytes £4.85 for a 270g of Mini Eggs.
"Once upon a time these were Lindt prices and even they’ve only just about gone up to £6. Maximum these should be £1 to the 100 grams.
read more on easter
"Your inflation does not add up. To add insult to the injury you’ve labelled this a family pack, a family pack of rats."
"Whose family are you feeding with 270g of Mini Eggs? It would be wise of you to heed these warnings, Sainsbury’s. Your little profit margin is not worth this wrath, fix it."
The viral video sparked fury with his followers, with one user commenting: "They’re in Tesco for £1.65 on clubcard, that’s the only way I’m buying them."
"I’m sickened every time we do a shop!! Everything is getting smaller and smaller, some things don’t taste the same but the prices are just getting higher and higher," cried a second.
Most read in Money
Another commented: "And the packet says one portion is 8 eggs. 8! It’s all an absolute catastrophe."
The price hike of Cadbury chocolate eggs has unfolded across several huge stores.
In Tesco and Morrisons, a 110g Mini Egg bar cost £1.25 but they are now £2 in both stores.
According to Mondelez International, which owns Cadbury, the main reason for the increase in cost is the rising price of cocoa and dairy.
A spokesperson said: "We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business.
"However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and dairy, which are widely used in our products, costing far more than they have done previously.
"Meanwhile, other costs like energy and transport also remain high. This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.
“As a result, we are having to make some carefully considered list price increases to our Cadbury Mini Eggs so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.”
For some, the price was too much to reckon with and they suggested ditching Easter Eggs all together.
"Just don't buy them," one wrote.
"Buy them after Easter... half price," another savvy shopper added.
"My kids can have a fried egg at those prices it's daylight robbery," another added.
Another Facebook user shared photos of chocolate eggs on shop shelves with prices ranging from £1.25 to £13.
READ MORE SUN STORIES
"My kids can have a fried egg at those prices it’s daylight robbery," she scoffed.
The Sun as approached Cadbury for comment.
