Poundland delays launch of copycat Toblerone bar after legal row with Mondelez
The copycat Twin Peaks chocolate bar has two humps rather than one single triangle chunk, made famous by the Toblerone
Poundland has been forced to delay the launch of its “Twin peaks” chocolate bar due to a legal battle with Toblerone.
The copycat chocolate bar has two humps rather than a distinctive single triangle chunk - but it looks very much like the famous chocolate treat.
Instead of featuring the iconic Matterhorn on its red and gold packaging, the Poundland version features the Wrekin, a hill in Shropshire near the company’s head office.
The bar is also made in Birmingham rather than Switzerland.
The treat was due to go on sale this month but the budget shop put it on hold after it received a legal letter from Mondelez, who make Toblerone, according to .
It is understood that the companies held talks last week but neither have spoken publicly about the dispute.
A spokesperson from Poundland said: “Twin Peaks is still in development”.
Last month, Poundland announced plans to start selling the lookalike bar, which weighs 180 grams, for just £1.
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The new bar is an attempt to cash in on Brits’ fury at the shrinking sizes of their favourite treats.
Mondelez angered chocolate fans when it reduced the size of Toblerone bars from 170g to 150g in November last year, after it increased the gap between triangles as part of a cost-cutting measure.
But it’s not just chocolate that has been shrinking, packs of sausages, turkey fillets and even frozen chips have reduced in size - but not price - according to a report by Channel 4’s Dispatches.
While The Sun Online revealed how Birds Eye has already shrunk packs of fish fingers, as well as catching out Tropicana for cutting the size of orange cartons.
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