Iceland has launched a new range of posh groceries that are MUCH cheaper than its swanky rivals
The luxury range features sweet treats like chocolate, cookies and biscuits as well as savoury pasta sauces and hand cooked crisps
FROZEN food retailer Iceland is following in the footsteps of Aldi and Lidl by launching a new premium range of groceries, proving that you can buy posh nosh for less.
The supermarket's premium range which launched earlier this month includes a whole host of goodies for the cupboards and they're much cheaper than similar swanky brands.
The luxury range, available online and in stores, features sweet treats like chocolate, cookies and biscuits, and savoury pasta sauces and hand cooked crisps.
Of course, we are not saying Iceland's products will taste exactly the same or are as good as the originals.
Recipes, ingredients and how the products were made might vary hugely.
But if you're looking for a budget alternative to your favourite dark mint chocolate from Lindt it is worth checking what Iceland has on offer.
There are 42 products in the range but here are some of the best bargains we found:
Iceland's luxury Italian tomato & mascarpone £1.19 vs Waitrose rich and creamy tomato & mascarpone £1.76
The frozen food retailer launched a tomato sauce for pasta with mascarpone that looks suspiciously similar to the one from Waitrose.
A 340g jar cost just £1.19 at Iceland compared to £1.76 for a slightly bigger jar - 345g - at the posh supermarket.
Iceland's mint dark chocolate £1.29 vs Lindt's excellence mint intense - £1.99
Lindt's exceptionally fine dark chocolate is made with natural essence of peppermint for an intense mint sensation.
It selling for £1.99 for a 100g bar.
In comparison, Iceland's bar is made with peppermint oil so it probably won't taste as fresh as Lindt's luxury product.
But at £1.19 for a bar that weights the same, Iceland provides a nice budget alternative.
Iceland's extra fruity strawberry conserve £1.29 vs Sainsbury's strawberry conserve £1.50
Iceland's Stwaberry jam is slightly cheaper than Sainsbury's at £1.29.
It is worth noting that both jams jars weight the same (340g) and both come with a minimum of 55g fruit per 100g.
Iceland's Scottish shortbread fingers £1.29 vs Walkers' pure butter shortbread £2.70
Iceland's luxury all butter Scottish shortbread fingers cost just £1.29 for a 165g box.
Walker's shortbread are much more expensive at £2.29 but you'll also get more biscuits for your money as a box weights 250g.
It is worth noting that Walkers' shortbread fingers are achieved through what the company says is a 100-year old family recipe.
So we suspect Iceland's treats might not rival with the crunchy yet crumbly texture of the original.
Iceland's crackers £2 vs Tesco's crackers - £2.49
Iceland is selling a selection of multigrain crackers including poppy seed and pepper water crackers, rosemary crackers, whole wheat vegetable crackers as well as whole wheat stone ground and seven grain crackers.
The 250g box cost just £2.
At Tesco the exact same selection will cost you £2.29 for the same weight.
SWEET DEAL Iceland is selling a bumper box of 100 Jaffa cakes for just £4
Inspired by the success of champagne and lobster at budget supermarkets Aldi and Lidl, Iceland last year splashed £2.5 million on introducing a range of gourmet food to offer affordable luxury to its customers.
Luxury gaucho rump steaks for £4 each and £6 whole lobsters are among some of the impressive offerings, which are set to boast top quality ingredients without breaking the bank.
Earlier this summer, Iceland also introduced a new 5oz luxury burger with a Japanese twist that costs just £1.
More recently, Iceland's luxury bar of Milk Chocolate beat up market supermarket brands Marks & Spencer and Waitrose chocolate in a taste test after 66 per cent of testers preferred it.
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