Aldi’s Kevin the Carrot named as top Christmas advert – but John Lewis barely makes the top 10
The love story between Kevin and Katie warmed even the coldest hearts this festive period
The love story between Kevin and Katie warmed even the coldest hearts this festive period
THE whirlwind romance between Kevin and Katie the carrots has been crowned this year's most popular Christmas advert.
Aldi's loveable pair of veg - who sprouted triplets in the final edition - took the top prize, followed by ads from Boots and Tesco.
The top 10 was put together following analysis of millions of social media posts by data firm 4C, which looked at the amount of chatter the big-hitting ads generated online.
It looked at the number of times each ad was discussed on Facebook and Twitter in the five minutes after each ad was aired.
Aldi's campaign got a 152 per cent lift in the number of people talking about the ad, with the vast majority, 86 per cent, impressed with what they saw.
Surprisingly, traditional festive favourite John Lewis' Moz the Monster campaign just made the top 10, seeing a 54 per cent lift in the number of people talking about it after it was aired.
It was still well-liked though, coming in sixth place for positive comments with a score of 71 per cent.
Here's the top 10.
We first met Kevin last Christmas, when we followed him on his trip to meet Santa but this year love was in the air as we saw him fall in love with fellow carrot Katie.
The series of ads are narrated by actor Jim Broadbent and finished with the happy couple getting a festive arrival in the shape of Jasper, Chantenay and Baby.
It's not surprising the ads have hit the heart strings - Aldi had to restrict the number of Kevin toys customers could buy to just two to stop people selling them on eBay for up to 10 times their value.
The chemist's campaign tells the tale of two sisters growing up and every year buying a Christmas gift for each other.
It shows shows some of Boots most popular products from the 1970s up to the present day and is soundtracked with a re-recorded version of Yazoo's 1982 hit Only You featuring Alison Moyet.
The supermarket's offering shows a host of different families celebrating Christmas over a traditional turkey dinner.
Not everyone was a fan though.
Some viewers took to social media to complain the ad shouldn't feature a Muslim family as Tesco doesn't sell halal turkeys.
The budget supermarket introduced us to Cavalier Calver, the "Mince Pie Maverick" who thinks there's never a bad time to tuck into a festive treat.
Lidl's campaign, which was made up of three separate, actually had the lowest score for positive social media posts - 63.6 per cent - but had a score of 100 per cent for engagement.
In a big change from its usual campaigns, Sainsbury's ad features Muppets favourite Kermit the Frog singing what might be one of the most annoying festive songs of all time.
Love is in the air as Office and Sherlock Holmes star Martin Freeman meets a mystery woman at a train station and falls hopelessly in love with her.
The campaign reminded of us of Christmas classic Love Actually, which Martin also appeared in.
Is it even really Christmas if you haven't seen the Coca-Cola van?
The truck is currently making its way around the UK as part of its nationwide tour.
The popularity of the annual campaign shows no sign of slowing down - with its famous "Holidays are Coming" jingle back once again.
Luxury supermarket Waitrose turned to black and white for its ad.
It tells the story of a group of family and friends who end up being snowed in at a local pub after stopping by for a Christmas drink, forcing them to have dinner together.
He's currently staring in his latest hit film but Paddington show he's a bear of many talents in M&S' festive ad.
Paddington unknowingly saves Christmas as he mistakes a burglar for Father Christmas and helps him return the stolen presents.
It's usually one of the nation's favourite Christmas ads but according to 4C, John Lewis' Moz the Monster failed to hit the mark, coming in last place with a score of 54 per cent.
Some viewers had already voiced their disgruntlement about the ad, which shows Moz and little boy Joe bonding over a fart.
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