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SALE OF THE CENTURIES

Boxing Day bargain hunters spent £4.5billion in Britain’s biggest one-day spree… but stores are quieter than expected with deals online

Some 23 million — more than a third of the country — joined the £8.26million-a-minute bonanza

BOXING Day bargain hunters spent £4.5billion in Britain’s biggest one-day spree.

Some 23 million — more than a third of the country — joined the £8.26million-a-minute bonanza.

 Keen bargain hunters are sprawled out across two floors of Trinity shopping centre in Leeds
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Keen bargain hunters are sprawled out across two floors of Trinity shopping centre in LeedsCredit: SWNS:South West News Service

The 34 per cent taking part was up from 23 per cent in 2016.

But stores were quieter than expected, with 9.4 million shoppers going online.

Web sales hit £1.03billion, topping £1billion for the first time and up 7.9 per cent on £954million in 2016.

Prof Joshua Bamfield, of the Centre for Retail Research, said: “It will have been the biggest shopping day ever. Boxing Day gets bigger each year.

 Shoppers piled into Trafford Centre in Manchester where thousands are expected to descend today
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Shoppers piled into Trafford Centre in Manchester where thousands are expected to descend todayCredit: Zenpix
 It was packed in Selfridges department store during the Boxing Day sale
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It was packed in Selfridges department store during the Boxing Day saleCredit: AFP or licensors
 A long line of bargain hunters queue up around the Silverlink Retail Park in North Tyneside ahead of the 6am sale opening this morning
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A long line of bargain hunters queue up around the Silverlink Retail Park in North Tyneside ahead of the 6am sale opening this morningCredit: North News and Pictures

“Retailers say shoppers are now focused on Boxing Day, not the later days of the sales. Also, online spending is very high. Websites have big discounts and it’s easy to buy in a few minutes via a mobile.”

Price cuts of up to 90 per cent saw last year’s £3.93billion Boxing Day record smashed.

Despite the online surge, 13.6 million bargain hunters visited stores to spend £3.43billion, the Centre for Retail Research said.

Thousands queued in cities including London, Leeds, Birmingham, Liverpool, Newcastle and Manchester — many of them overnight.

 Ladies laden with bags after hitting the sales at 6am
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Ladies laden with bags after hitting the sales at 6amCredit: Mercury Press
 Hundreds of shoppers stood in the cold and wet weather to snag a bargain in North Tyneside
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Hundreds of shoppers stood in the cold and wet weather to snag a bargain in North TynesideCredit: North News and Pictures

David Allinson, head of Manchester’s Arndale shopping centre, said: “We welcomed thousands of visitors.

“The Next sale is a must for bargain hunters. About 1,000 queued for its 6am opening — some as early as 1am.”

But in a sign of the growing role of internet sales, crowds on UK high streets before noon were 4.7 per cent down on 2016.

There were 4.3 per cent fewer shopping centre visitors and 2.1 per cent fewer at retail parks, analysts Springboard reported.

Shoppers queue for savings in the Boxing Day sales at Queen Street Next in Cardiff
 Keen to snap up some cheap Christmas deals, many queue at the Trafford Centre in Manchester ahead of shops opening this morning
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Keen to snap up some cheap Christmas deals, many queue at the Trafford Centre in Manchester ahead of shops opening this morningCredit: Zenpix
 Boxing Day Sales at the Bullring, Birmingham
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Boxing Day Sales at the Bullring, BirminghamCredit: SWNS:South West News Service
 Queues outside Harrods in central London
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Queues outside Harrods in central LondonCredit: Rex Features

The numbers in stores were boosted by a record 2.5 million from abroad, drawn by a Pound up to 13 per cent cheaper since the Brexit vote.

They spent £500million — up to £2,000 per head and 13 times more than the average Brit’s £150.

Top spenders were Qataris with an average £2,058 per transaction, a record for foreigners here.

Jace Tyrrell, chief of New West End Company — representing central London stores — said: “A high number took advantage of currency fluctuations and low-cost flights.”

 Butler serves drinks to dozens waiting outside posh London store Harrods
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Butler serves drinks to dozens waiting outside posh London store HarrodsCredit: www.mattjalexander.com
 Shoppers made the most of 70 per cent off items at Selfridges, Oxford Street, London
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Shoppers made the most of 70 per cent off items at Selfridges, Oxford Street, LondonCredit: SWNS
 Shoppers spend Boxing Day sale at the Next store on Queen Street in Cardiff, Wales
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Shoppers spend Boxing Day sale at the Next store on Queen Street in Cardiff, WalesCredit: Wales News Service
 There were long queues outside Silverlink Retail Park in North Tyneisde today
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There were long queues outside Silverlink Retail Park in North Tyneisde todayCredit: North News and Pictures

Bargain hunters are expected to spend £2.8billion today.

Meanwhile, Christmas Day shoppers on the Boots website were met with a message warning of a 40-minute wait to access it.

 Early rising bargain hunters search for good deals in central London this morning
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Early rising bargain hunters search for good deals in central London this morningCredit: SWNS:South West News Service
 One early riser was weighed down with bags after grabbing her bargains in Cardiff this morning
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One early riser was weighed down with bags after grabbing her bargains in Cardiff this morningCredit: Wales News Service
 Crowds headed to Oxford Street to bag a bargain
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Crowds headed to Oxford Street to bag a bargainCredit: Getty Images - Getty
 Queuing shoppers were treated to entertainment as they made their way inside Harrods today
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Queuing shoppers were treated to entertainment as they made their way inside Harrods todayCredit: Rex Features

Boots blamed a technical glitch amid “unprecedented demand”.

And Christmas Eve shoppers at John Lewis in Swindon were stunned by a display of Easter goods including eggs and bunnies.
Receptionist Angela Advani, 64, said: “It was next to Christmas decorations. It spoiled the Christmas atmosphere.”

The store insisted it was merely part of a “clearance display”.