Coca-Cola to make its bottles SMALLER while hiking prices in bid to beat sugar tax
The cost of some packs of Coke sold in newsagents and convenience shops will increase by more than ten per cent in March
COCA-COLA is to make its bottles smaller while hiking prices in a bid to beat the sugar tax.
The cost of some packs of Coke sold in newsagents and convenience shops will increase by more than ten per cent in March.
Their 1.75ltr bottles will shrink to 1.5ltr and go up 20p to £1.99, while a 500ml bottle is also going up from £1.09 to £1.25, The Guardian reported.
Coca-Cola’s plans will be rolled out just before the sugar tax — designed to beat childhood obesity — comes into effect.
From April, manufacturers will be taxed at 18p on drinks containing 5g of sugar or more per 100ml — and a higher 24p rate on those with more than 8g per 100ml.
Some drinks firms including Irn-Bru makers AG Barr will avoid being hit by the tax by changing their recipes.
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Irn-Bru is to contain less sugar and more artificial sweeteners — angering fans who have begun stockpiling it.
But a Coca-Cola spokesman said yesterday: “We have no plans to change the recipe of Coca-Cola Classic so it will be impacted by the Government’s soft drinks tax.
“People love the taste and have told us not to change.”