BrewDog can call beer Elvis Juice after winning fight with The King’s estate
BrewDogs founders changed their names to Elvis to prove that the name is not exclusive as part of their court battle
BEER maker BrewDog has won a legal battle with Elvis Presley’s estate over the name of an ale.
It can now call the IPA BrewDog Elvis Juice — with its own name first.
A ban was overturned by Phillip Johnson, who was appointed by the UK’s Intellectual Property Office to hear the appeal.
Elvis Presley Enterprises claimed drinkers would think the estate of the late singer — known as the King — endorsed the Aberdeenshire firm’s ale.
But Mr Johnson said: “Even with imperfect recollection, average consumers won’t mistake this beer for Elvis Presley.”
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"The two marks are too different for there to be direct confusion."
After the ban, BrewDog founders James Watt and Martin Dickie changed their names to Elvis to prove it was not exclusive and said EPE was “All Shook Up over our beer."
The company, which has been valued at up to £1 billion, has 47 bars and bottle shops and exports to 55 countries.