Poundland’s x-rated naughty elf is behind bars after ads are banned by adverting watchdog
The elf said he was sorry the Advertising Standards Authority (ASA) found his "double entendres hard to swallow"
POUNDLAND'S controversial Christmas advertising campaign featuring a naughty elf has been banned for being likely to cause widespread offence.
The budget retailer provoked a storm of outrage on social media before Christmas with its series of Twitter and Facebook ads showing the elf in various sexual poses and positions.
He said: "Britain’s the home of saucy postcards, carry on films and panto, so I’m sad the ASA found my double entendres hard to swallow.
"At least it’s only 84 people who had a sense of humour failure compared to the tens of thousands who got the joke and liked and shared my posts online.
"I’m doing everything I can to be good so I can get out on good behaviour later this year."
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