Aldi’s new Easter chocolates look A LOT like Cadbury and Lindt ones – but do they taste as good?
The budget supermarket's new range of Easter chocolate look almost IDENTICAL to some more expensive branded ones. But will we be tempted by price over flavour?
ALDI has launched a new range of chocolate for Easter and it looks suspiciously like posher ones from Cadbury and Lindt.
The budget supermarket will be selling Easter eggs, chocolate bunnies and sharing bag snacks for more than half of the price of the branded ones - but do they taste any good?
Aldi say they their line of chocolate is "inspired by" the branded ones but some of them are almost identical.
Every one of the supermarket's chocolate is cheaper than their branded other halves - some more than half the price - but we reckon some of them compromise on the taste.
We only managed to try samples of two of the Choceur chocolate bunnies but we can safely say that they don't taste as good as the Lindt ones.
But if it's bang for your buck you're after then there's no denying that the Aldi chocs are better for your purse. We take a look at just how similar the chocolates really are.
Aldi's Dairyfine Egg Joyables vs Cadbury's Egg 'n' Spoons
The Aldi knock offs come in two flavours - milk cream or chocolate mousse, whereas the Cadbury originals come in milk chocolate mouse or Oreo mousse.
They both come in boxes of four with two plastic spoons but the Egg Joyables weigh 144g - 8g more than the Cadbury ones.
But can you be tempted by the price? They are 41p cheaper at Aldi.
Aldi's Dairyfine hollow milk chocolate Easter bunnies vs Cadbury
The budget supermarket is stocking the choccies in two different wrapper designs, one a boy and one a girl.
But we can't get over the fact they they're a dead ringer for these Cadbury ones.
They both weigh the 100g but the Dairy Milk version costs more than double Aldi's version.
Brands can get in real trouble for copying each other's marketing.
Poundland were forced to pull their Toblerone copycat Twin Peaks bars after chocolatiers Mondelez launched a legal battle against them.
It's not the first time the German supermarket has taken "inspiration" from big brands for their cheaper products.
At Christmas they sold a range of Jo Malone inspired Christmas candles for 90 percent less, even though they look strikingly similar.
And recently they unveiled a knockoff John Lewis lamp for £49.99, while the branded one is worth £130.
Nestle was given two fingers by Court of Appeal judges after it tried to trademark the shape of its famous four-fingered KitKat bar, so that rivals couldn't make similar choccies.
The ruling is the latest in a decade-long tussle between Nestle and Cadbury.
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