Morrisons launches 250 new basic products with prices starting at 20p
MORRISONS has unveiled a new value range with prices starting at just 20p - but how does it stack up against other supermarkets?
The supermarket's Savers range launched on 250 basic products and they are already available online and in stores.
The price drop includes everything from everyday items like a white loaf of bread to Jaffa Cakes, which cost 30p for a pack of 12.
One of the cheapest products we found was a 500g pack of spaghetti available for 20p.
Washing products like laundry liquid and dishwater tablets are also included in the range.
We compared a few of these items to similar products at Tesco and Asda but also budget retailers Lidl and Aldi, using prices from
If you can't, stick with the cheaper product.
MSE estimates that by downshifting each product by one brand level you could cut 33 per cent a year off your shopping bill.
That's about £1,700 a year on a typical £100 weekly grocery shop.
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It's also worth noting that many household brands also produce cheaper unbranded items for supermarkets.
Last year we exposed how Hula Hoops and Aldi’s Snackrite Hoops are both made by KP Snacks.
A Sun investigation also revealed that household brands such as McVitie’s, Muller, Pataks and Andrex also produce unbranded items for our supermarkets.
Supermarket comparison site includes a '"trade down" option based on this theory.
So when you enter your shopping trolley, as well as comparing the price of all your items across online supermarkets, it gives you the downshifted option too.
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