Jump directly to the content

FEBRUARY 2018 will go down in history as the month that KFC unbelievably ran out of chicken.

And now, the fast-food chain has brought in the Colonel for a new advert that takes a stab at the epic disaster that forced more than than 600 chicken shops to close.

 The KFC advert takes a jab at the chaos in February when their restaurants ran out of chicken
4
The KFC advert takes a jab at the chaos in February when their restaurants ran out of chickenCredit: KFC

At the time, the chain made a fowl mouthed (get it?) apology in a full-page advert in The Sun that sent twitter into a frenzy.

Now, they've taken things one step further for a new TV advert - and we've got to say, it's pretty funny.

It's shot a bit like a horror film, featuring flickering images with newsreaders reading the headlines over the top.

It begins: "KFC struggles with what's being called the chicken crisis. A lot of people are asking, where the heck is the chicken?"

 More than 600 branches were forced to close while others had to sell a limited menu
4
More than 600 branches were forced to close while others had to sell a limited menuCredit: KFC
 The fast-food chain has brought the Colonel to the UK for the first time in 40 years
4
The fast-food chain has brought the Colonel to the UK for the first time in 40 yearsCredit: KFC
 Colonel Sanders founded the fast-food chain back in 1952 in Utah, USA
4
Colonel Sanders founded the fast-food chain back in 1952 in Utah, USACredit: KFC

And in comes the Colonel, with a determined, fighting moto. He says: "My philosophy - don’t quit. Even in tough times, I’d always give the best there was in me. And you’ll always get the best in return."

It's the first time in 40 years that the Colonel - the chief on the chain's logo - has been featured in a an ad in the UK.

In a release the retailer said about the dreadful time: "A sorrowful shadow was cast across our nation.

"With such desolation and desperation, many wondered whether it was the beginning of the end. Some even considered going to Burger King."

The 40 second advert will be aired on TV tonight during Britain's Got Talent and during BT Sport's UEFA Champions League Final.

The chain assures its customers that the menus are back up and running in full, after months of serving a limited menu.

At one point, restaurants even ran out of gravy and fans were not happy about it.

The KFC crisis had fans in a meltdown when it became clear the fried chicken chain didn't have any chicken to sell.

Distraught customers went into a twitter frenzy, whilst other big brands took advantage of the cluck up with deals on chicken, like Iceland and Harvester.

One savvy customer cashed in on the shortage and made £400 by selling the £10 bargain buckets for £100 each on Facebook.

One KFC factory held a “£1 chicken bag” sale to shift excess produce — while the two nearest high street stores were shut due to a lack of supplies.


We pay for your stories! Do you have a story for The Sun Online Money team? Email us at [email protected] or call 0207 78 24516. Don't forget to join the for the latest bargains and money-saving advice.


Topics